Paid Media Manager

3 weeks ago

San Diego, United States VSSL Agency Full time

DIGITAL TIDES ARE UNPREDICTABLE.

YOU’LL KEEP US ON COURSE. 


Welcome aboard VSSL. It’s pronounced “vessel” of course, but we’re more than a ship, we’re a fast, agile digital agency of brand builders, campaign makers, website creators and more. Our crew brings vision, strategy, spirit, and loyalty to the challenge of helping clients stand out in today’s aggressive, crowded and fast-changing digital world. And that's exactly what we’re looking for in our next crew member.


Make Sure We’re Your Kind of Crew


This crew succeeds because we’ve got each other’s backs. We’re quick to offer help and accept it when needed. We’re flexible enough to wear whatever hat needs wearing. And we love a good fight — if it’s for each other, for our clients, or an idea we believe in — and against mediocrity and easy solutions. It’s how we get our clients noticed and remembered, which is always our destination. 


What the Paid Media Manager Does


The realm you’ll oversee includes Google Ads, Facebook/Meta, LinkedIn, Twitter, YouTube, display ads, and programmatic banners. You'll work with our paid media team to leverage the most effective paid-media principles, you’ll create and launch strategic PPC campaigns, track KPIs, and continually optimize tactics to bring our clients the highest possible return. The manager also monitors budgets and adjusts bids, oversees platform accounts and vendors, advises on keywords and targeting, and reports all results. Writing crisp, clear and to-the-point copy is invaluable to these efforts. 


What You Will Need:


  • B.S./B.A. in Marketing, Digital Media or a related field
  • Successful experience as a PPC Manager or Digital Marketing Specialist, with the analytics to prove it
  • In-depth knowledge of all major digital platforms and familiarity with niche platforms
  • Expertise in analytical tools such as Google Analytics, Google Data Studio, SEMRush, SpyFu etc., as well as data analysis and reporting
  • Excellent communication skills
  • Strong math and analytical skills
  • Proficiency in MS Excel/Google Sheets
  • An understanding of HTML and XML is a plus
  • Google Ads certification is a plus
  • Bilingual a plus


Our Values


We Are One Crew

The strongest crew is one that works (and celebrates) together. That’s because none of us is as smart as all of us. Through everything, we always have each others’ backs.


Communication is our Compass

Clear communication is our guide. We’re open with our thoughts and open-minded towards others. We’re always respectful—but we don’t sugarcoat s**t.


Quality is our Course

Our people and our work are our greatest assets. That’s why we don’t compromise when it comes to our crew, our clients, and our work. We deliver the best—every damn time.


All Hands on Deck

We know how to solve problems together by staying focused on creative solutions. We aren’t fazed by challenges or risk-taking. In fact, that’s where we thrive.


Up Spirits

We’re a tight-knit group—we celebrate our wins and have fun along the way. Each crew member contributes to our collective success. “Up Spirits” is our rally cry when the grog starts flowing.


Caring for our Crew


We were named one of San Diego’s Best Companies to work for in 2022 and 2023, and one of San Diego's Best and Brightest Companies to Work For in 2018 and 2019. Benefits include:

  • Medical, Dental, and Vision
  • 401(k) match
  • Flexible Spending Account
  • Generous PTO
  • 9 Paid Holidays, with a holiday shutdown
  • Bi-annual profit sharing
  • Communications stipend
  • Fun company events and volunteer opportunities


We strongly promote diversity, equity, and inclusion through our grassroots program, which cultivates an inclusive workplace and empowers our team to make positive change through education, discussion, and giving back. This includes regular team learning, with donation and volunteer opportunities. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.


PLEASE NOTE: We take hiring very seriously. Although we are unable to follow up with every applicant, we do our best to run a thorough process for candidates to identify potential fits.

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