Marketing Manager

2 months ago

Atlanta, United States Brightwell Full time

Who We Are:

Brightwell is a pioneering payments company dedicated to providing innovative solutions and technology for global money transfers while navigating the intricate landscape of regulatory requirements. Through strategic partnerships and technological advancements, Brightwell facilitates cross-border payments, offering a range of options including bank transfers, mobile wallets, and cash transactions. With a focus on unparalleled fraud detection and transaction monitoring supported by a team of global payment experts, Brightwell empowers businesses and individuals to seamlessly manage and move money worldwide.


Who We're Looking For:

As part of our expansion, we are seeking a dynamic Manager of the Marketing Team to lead our product growth efforts. This role is instrumental in managing team deliverables and timelines, overseeing lead generation, designing and executing high-performing campaigns, collaborating with the sales department to enhance closing rates, and crafting messages with the product team to drive client value. The Manager of the Marketing Team will serve as a pivotal point of contact for all team members who report to this individual.


This is a hybrid position, based in Atlanta, GA. Candidates will be expected in the office on Tuesdays and Thursdays each week. At this time, only local candidates are being considered.


As a part of our selection process, we require all Brightwell candidates to complete a 10-minute survey which you can find here: Culture Index Survey


Responsibilities:

  • Manage the marketing team's deliverables and timelines to ensure timely and quality execution of campaigns and other product growth initiatives.
  • Oversee demand generation activities to drive qualified leads and support sales pipeline growth.
  • Collaborate with the sales department to develop strategies aimed at increasing closing rates and optimizing the sales process.
  • Design and manage high-performing marketing campaigns across various channels to effectively reach target audiences and drive engagement.
  • Utilize data and metrics to track and analyze the performance of marketing initiatives, making data-driven decisions to optimize results.
  • Lead and mentor the marketing team, fostering a collaborative and high-performance culture.
  • Serve as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives.
  • Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement.
  • Stay informed about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies.
  • Other duties as assigned to help improve the overall culture and grow the business.
  • Develop and own the brand identity and messaging strategy, ensuring consistency across all marketing channels and communications.
  • Define brand guidelines and standards to maintain a cohesive brand image and voice throughout the organization's materials and campaigns.


Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years of experience in marketing, with a proven track record of managing successful campaigns and initiatives.
  • Proven track record of developing and executing successful go-to-market strategies in B2B SaaS or fintech.
  • Strong leadership skills with experience managing a team.
  • Experience in creating compelling marketing content across various formats.
  • Deep understanding of all aspects of B2B marketing including business strategy, creative development, creation of buyer journeys, database segmentation, data analytics, and more.
  • Proficiency in utilizing marketing analytics tools to track and measure performance.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
  • Strategic thinker with a results-oriented mindset and a focus on driving impact.
  • Self-motivated, proactive, and able to thrive in a fast-paced environment.


What We Offer:

  • Freedom: We empower you to take ownership of your work and excel in your role.
  • Professional Development: We support your growth and provide opportunities for advancement.
  • Entrepreneurship: We value innovation and welcome individuals with a passion for driving change.
  • Benefits: Medical, dental, vision, disability insurance, 401k, flexible spending accounts, parental leave, paid vacation, and more.
  • Culture: Join a vibrant and inclusive team with opportunities for social and professional engagement.


Brightwell is an equal-opportunity employer committed to fostering a diverse and inclusive workplace. We encourage individuals from all backgrounds to apply.

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