Digital Media Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Summit, United States Blue Plate Media Services Full time

Company Description

Blue Plate Media Services (BPMS), a leading media strategy, planning, and buying agency specializing in play and the joy of living, is searching for a seasoned, agency-experienced Digital Media Manager. We are targeted, efficient, and deliver a high Return on Ad Spend (ROAS). With a focus on Kids, Moms, and Families, we develop tailored plans that drive brand awareness, engage audiences, and maximize the impact of client investments. Our expertise spans various industries, both domestically and globally.


Job Description

Blue Plate Media Services is seeking a Digital Media Manager to join our team of professionals. You will be responsible for digital media planning/buying, and optimization for our clients. This is a full-time hybrid role, based in Summit, NJ, with flexibility for some remote work. You will collaborate with cross-functional teams to develop digital media strategies that maximize our clients' reach and impact. Your role will also involve managing budgets, analyzing campaign performance, and providing strategic recommendations based on insights gathered from data.


Qualifications

  • 5+ years of experience in digital media planning and buying; Agency experience required
  • Proficient in setting up and managing paid digital media campaigns across video, mobile, display, social (Meta, Google, TikTok), gaming, retail media (PPC), and programmatic platforms
  • Managing campaign assets, trafficking, and tagging to ensure campaigns are set
  • Proficiency in media buying/planning and digital analytics tools, such as Google Ads, Facebook Ads Manager, and Google Analytics. Datorama is your friend.
  • Experience managing and optimizing digital media campaigns to meet performance goals and KPIs
  • Monitor ad verification and ad server data to provide critical thinking, analysis, and conclusions
  • Responsible for digital analytics and insights; Develop and deliver client-facing campaign performance reports
  • Excellent analytical and problem-solving skills
  • Strong attention to detail and ability to manage multiple projects and deadlines
  • Ability to work effectively in a collaborative team environment
  • Excellent communication and presentation skills
  • Bachelor's degree in marketing, advertising, or a related field
  • Experience in the Kids, Moms, and Families market is a plus


You Are

  • Best in your class. Your work is at the highest level.
  • Hungry for knowledge, career growth, and the will to win
  • A motivated, hands-on leader, with 5+ years of digital media experience
  • A champion of the cross-screen buying process
  • Competitive and behavioral research is your friend
  • Detail-oriented with a commitment to follow through
  • Nimble and flexible to success in a fast-paced agency environment
  • Focused on client needs with the understanding that every campaign delivers on goal
  • Collaborative, team worker with time management, and organizational skills
  • A problem solver with the ability to manage multiple ongoing campaigns.
  • Intellectually curious, always looking to educate the team and apply learnings
  • Located in New Jersey for an easy commute
  • You know who you are.


If you are a results-oriented digital media professional looking to join a dynamic team, we would love to hear from you. Please send a cover note as to why you're the one.

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