Digital Production Designer

3 weeks ago

Plymouth, United States Corps Team Full time

Our client, a leader in the power sports industry, is seeking an experienced Ecommerce Production Design & Content Specialist for a 12+ month contract assignment. This position can either be fully remote, or hybrid in Plymouth, MN.


Job Summary

The Ecommerce Production Design & Content Specialist is responsible for producing, editing, and resizing images and graphics to support marketplace and website product pages. They will lead both the creation and integration of visual and written content to drive traffic, conversion and revenue on all digital channels while following brand style guides and voice. They will leverage production/graphic design skills and content management experience to produce and publish engaging content for our Amazon stores, company websites, and other digital channels. This content will creatively highlight product features, benefits, and advantages. The Specialist will work as part of a cross-functional team to deliver high quality content for accessory products, service parts, and apparel items in our digital catalog.


The Specialist will implement and maintain content consistent with each channel – tailoring new and existing content to Amazon based on Amazon best practices and meeting our style guide standards on company sites. They will also edit/load 2D and video assets that showcase the product in the best light.


Additional responsibilities include reacting to business direction with immediate product maintenance to ensure compliance, thorough cross-functional communication with internal and external partners, competitive analyses, extracting visual assets and product attributes from company systems and from product partners, understanding industry trends, understanding marketplace writing requirements and excellent collaboration as part of a broader content team.


Essential Duties & Responsibilities:

  • Product Content Creation – As assignedProduce, edit, resize, and modify product images (CGI, lifestyle, photos, and more) to tell product stories in an engaging way for customers
  • Creatively ideate on how to best display product features, benefits, and attributes in a visual way for commerce channels
  • Execute visual content strategies outlined by the business units and content partners
  • Communicate cross-functionally to understand and execute company strategies
  • Apply business knowledge to identify and understand assortments and prioritize key initiatives
  • Apply and update style guides to ensure consistent product presentation within category
  • Leverage and showcase established written content to infuse into high quality production design for the company and Amazon.
  • Troubleshoot, address and fix image-related issues based on marketplace standards.
  • Business AcumenFollow brand voice(s) and style guide(s) when creating visual content for Amazon or company sites
  • Interpret how company strategies and changes impact category of business/direct responsibilities
  • Utilize business knowledge and reporting to prioritize workload and projects accordingly
  • Action content-related customer service issues and incorporate customer feedback to improve and enhance web experience
  • Identify, plan and deliver product page enhancements (size charts, tech specs, videos, etc.) that aid in customer buying decision
  • Perform competitive analyses to maintain knowledge of current industry trends
  • Technical/ProcessTroubleshoot systematic and style creation issues to ensure proper display of content on the website
  • Evaluate internal workflow processes, identify opportunities and present suggestions for improvements
  • Possess thorough understanding of internal tools and how actions taken within translate to website
  • Ability to adapt to new processes, systems and strategies as eCommerce needs evolve
  • Participate as subject matter expert within various content disciplines to drive process improvements and improve style guides based on expertise


Requirements, Skills, and Knowledge:

  • Bachelor's degree in Production Design, Graphic Design, or related experience.
  • At least 2 years proven experience working as a digital production designer, preferably with a focus on ecommerce and marketplaces. Please be prepared to provide portfolio examples.
  • Experience with Adobe Suite/Photoshop required.
  • Excellent oral and written communication skills required.
  • Strong PC skills required, including Microsoft Excel, Word and PowerPoint.
  • Knowledge of ecommerce and product marketing principles, particularly showcasing product features and attributes.
  • Strong understanding of e-commerce marketplaces, their algorithms, and best practices for optimization is required.
  • Experience with style guides and detailed content standards (including generating standards and implementing them).
  • Ability to manage and prioritize multiple projects in a fast-paced, deadline-driven environment.
  • Strong systems understanding and ability to quickly learn new software tools.
  • Results-driven mindset with a focus on achieving measurable goals and objectives.
  • Continuous learning and staying updated with the latest industry trends and changes.
  • Experience with content management systems (CMS) required
  • Powersports industry knowledge or writing experience a plus.


Pay Rate- $36.73-$38.73

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