Senior Communications Specialist

5 days ago

Charlotte, United States ESFM® USA Full time

Rooted in hospitality, ESFM elevates the workplace experience through a portfolio of integrated facilities management solutions and leverages its award-winning programs to create safe, healthy and sustainable environments where everyone can thrive.


ESFM stands for Elevating Solutions in Facilities Management and is one of Compass Group’s 28 companies in the United States. Compass Group is the global leader in food and facility services, serving industries spanning healthcare, education, sports and entertainment, business and senior living communities. In North America, Compass Group FM manages more than 1.9 billion square feet across healthcare, education and office space with over 60,000 associates in more than 3,000 locations.


ESFM clients include some of the nation’s biggest brands across industries including life sciences, oil and gas, technology and manufacturing. ESFM’s portfolio of solutions includes janitorial and industrial cleaning; facilities maintenance and engineering; environment, health and safety; sustainability and energy; laboratory support services and workplace experience.


The Opportunity


ESFM is looking for a dynamic, effective and experienced internal communicator and digital content creator with a passion for telling a compelling brand story. Reporting to the Senior Director of Communications, the Sr. Communications Specialist is a key contributor to ESFM’s Communications team owning the execution of internal communication strategies and tactics that engage ESFM associates and empower them to do their best work and make a positive difference for their teammates, their clients and their communities.


Additionally, this person will be able to exercise creativity and innovation working as a key contributor to ESFM’s online brand representation and story presentation on social media, our website, intranet, video campaigns and other digital platforms. This position is a hybrid role based in Charlotte, NC, working in-office 3 days a week.


An Ideal Candidate


  • You are a great storyteller. You understand how stories will resonate with different audiences and what their purpose is.
  • You understand tone and voice.
  • Relationships are important to you. You know how to develop them and maintain them, building trust, buy-in and collaboration across several business lines and departments.
  • You are innovative and a self-starter. Keeping up with industry trends help you spark new ideas, and you aren’t afraid to bring new ideas to the table to push ESFM forward. You have an eye for leveling up.
  • You are a strong writer and have excellent communication skills. You know how to not only convey a compelling idea or initiative through story, but you also know how to manage up and collaborate with teammates.
  • You are creative, results driven and have an acute eye for detail and accuracy.



Responsibilities:


  • Develops and executes communication programs and initiatives that enhance associate understanding, engagement and active participation in company culture including organizational town halls and webinars, materials and messaging to cascade through multiple management levels and ESFM’s employee engagement app
  • Lead regular communication and storytelling campaigns that support company diversity, equity and inclusion and corporate social responsibility goals
  • Oversee content management and functionality of ESFM’s intranet
  • Manage email campaigns, company newsletters and distribution lists
  • Act as community manager for internal and social channels: review, manage and respond to comments; engage with industry pages
  • Lead our employee advocacy program for social media, helping to position our executives and SMEs (Subject Matter Experts) as industry thought leaders with training support and ready-made content while tracking content reach and engagement
  • Supports in managing our integrated communications content calendar, ensuring alignment with business priorities
  • Develop measurement goals and report on performance of our content on owned, earned and shared properties
  • Work collaboratively with our videographer/photographer to develop video content and manage ESFM on YouTube



Qualifications:


  • Bachelor’s degree, preferably in Mass Communications, Journalism or Marketing
  • 3+ years managing website content optimization and working for a B2B organization; experience working for a facilities management, corporate real estate company preferred
  • Presentation of online portfolio demonstrating abilities and past projects required
  • Strong writing capabilities adjusting tone and syntax customized to the intended audience; experience with video script writing, project management
  • Strong technical aptitude, current on communication measuring, reporting and social media trends
  • Excellent written and verbal skills, attention to detail
  • Works proactively, with integrity and a positive mindset
  • Values relationships and actively works to maintain trust in relationships
  • Proficiency and experience with Google Analytics, WordPress, SharePoint
  • Proficiency and experience with a social media management platform and analytics reporting
  • Hospitality mindset
  • Strong proofreading abilities including attention to detail regarding messaging, audience and tone

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