Social Media Marketing Specialist
3 months ago
Job Description:
- Responsible for conveying the value of new products and features to overseas users. Participate in early product feature definition discussions and organize the formulation of Go-To-Market plans based on product characteristics and usage scenarios.
- Responsible for uncovering the core value of the product and refining its selling points. Gain deep insights into user needs and create content suitable for different community/media platform styles, including but not limited to YouTube, TikTok, Instagram, and Facebook, by combining the characteristics of the target user group.
- High sensitivity to content, strong judgment and execution ability. Accurately grasp user content preferences, continuously generate creative ideas and gameplay, promote implementation, and continuously optimize iterations.
- Continuously optimize content strategies and improve data outcomes through data analysis, user research, and product selling point insights.
Job Requirements:
- Familiar with social media and social platforms. Candidates with overseas market GTM/Product marketing experience are preferred.
- A heavy user of social media with a creative mind and rich ideas is preferred.
- Possess excellent strategic thinking and logical reasoning abilities. Candidates with experience from the 0 to 1 stage or with independent project ownership experience are preferred.
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