Brand Manager

1 month ago

Indianapolis, United States EHOB, Inc Full time

Summary


This position will develop a subject matter expert (SME) level of understanding about EHOB products, competitive products, and opportunities in the marketplace, playing an integral role in developing brand plans, message development, and market research.


Essential Duties & Responsibilities


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.


  • Develop a subject matter expert (SME) level of understanding about EHOB brand’s identity and their competitors in order to develop communication plans for current and future brands
  • Develop and implement communication plans to meet omni-channel approach
  • Support campaign and content creation with cross-functional stakeholder buy in
  • Plan and lead future data testing requests, in alignment with annual brand plan
  • Identify trends and opportunities to optimize competitive selling of products
  • Perform detailed analysis and reporting of key metrics and present recommendations for potential campaign enhancements based on analysis
  • Report on tradeshow activities, learnings, and opportunities
  • Manage internal Brand Team resources to ensure content is up to date and customer facing
  • Collect, analyze and maintain an up-to-date library of competitive product information
  • Collaborate with internal teams and market research partners
  • Perform special projects and analysis as appropriate for position
  • Ability to travel domestically 10% of the time
  • Other duties as assigned


Qualifications


Education and/or Experience


  • Bachelor’s degree in relevant field: Marketing, Sales, Communications, Science
  • 3-6 years-experience in marketing or brand management


Other Skills


Language skills:

  • Ability to read, analyze, and interpret the most complex documents.
  • Ability to respond effectively to the most sensitive inquiries or complaints.
  • Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public group, and/or boards of directors.

Mathematical skills:

  • Ability to work with mathematical concepts.

Reasoning:

  • Ability to define problems, collect data, establish facts and draw valid conclusions.
  • Ability to interpret an extensive variety of information.

Computer skills:

  • Knowledge of Microsoft Office Suite


Competencies


Communication: Effectively communicate to internal and external business partners by sharing expertise to encourage accomplishment of shared business goals.

Teamwork and Collaboration: Actively support and collaborate with peers and team members to contribute to overall company success.

Knowledge: Display knowledge of department, applicable products, services and business objectives. Demonstrate a continuous learning mindset through continued professional and personal development.

Accountability: Follow through with tasks and responsibilities in an appropriate and timely manner.

Work Quality: Produces results, meets goals, and provides services that meets or exceeds EHOB’s standards.

Adaptability: Readily and effectively adapts way of working, thinking and acting in response to changing workplace conditions, targets or goals.

Strategic Thinking: Demonstrate ability to understand a situation or obstacle from all perspectives.

EHOB Ambassador: Reflect EHOB’s mission, vision and values.


Work Environment


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts; risk of electrical shock; risk of radiation and vibration. The noise level in the work environment is usually moderate.


EHOB does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status or military service.

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