Marketing Coordinator

4 days ago

Tucson, United States LSVT Global, Inc. Full time

About the company: LSVT Global is an innovative health education company with the mission to improve communication and movement in people living with Parkinson’s disease and other neurological conditions. We are a high-impact, vision driven company with a small, but global team who operate in a tightknit collaborative fashion. We are looking for long-term team members who want to grow with us.


Job purpose: The Marketing Coordinator is responsible for implementing the company’s marketing activities, including digital and social media campaigns under the direction of the Director of Communications and Chief Marketing Officer. This position will help develop and execute marketing and digital media initiatives focused on driving online and live course sales while increasing LSVT Global brand awareness within target populations.

 

Marketing duties (domestic and international as needed):

  • Participate in the planning, development, design, and tracking of marketing campaigns to drive course and product sales with both current and new prospects
  • Work closely with Director of Communications to translate content and campaigns into actionable marketing events/items with scheduled timelines
  • Use HubSpot, Facebook, Instagram, LinkedIn, YouTube and other digital media tools to market to and communicate with current customers and new prospects
  • Explore and create advertising or marketing opportunities with local, national and international occupational, physical and speech therapy associations, including print or online ads, conferences, email or direct mail campaigns, in addition to other opportunities which may not be listed here.
  • Turn the team’s ideas into basic marketing copy (digital or print) which is attractive, legible, readable, captures the attention of readers and matches the style of LSVT Global
  • Create and distribute monthly and quarterly newsletters
  • Proofread content as a first or second set of eyes with the goal of no errors
  • Maintain a current understanding of marketing best practices and recommend new tactics for the team’s consideration
  • Provide feedback and reports to management on the effectiveness of digital media campaigns to help the team gauge return on investment
  • Designing the marketing collateral and signage for events, conferences, and trade shows
  • Other various marketing, design or editing tasks as assigned


 

Social Media duties:

  • Oversee company social media channels, including Facebook, Twitter, Instagram, LinkedIn, YouTube and other relevant platforms.
  • Work as part of a team to coordinate and organize compelling digital content that engages patients, families, the medical community, and current and potential clinicians
  • Increase social media presence, followers, likes and other interaction metrics
  • Implement marketing campaigns for online and live courses, events, webinars and products with digital media strategy
  • Create and schedule social media posts on a weekly basis
  • Monitor social media accounts for questions and comments


 

Job Requirements:

  • Bachelor’s degree or equivalent marketing/business experience
  • Excellent communication skills; including writing, proof-reading and speaking
  • Ability to manage multiple projects simultaneously and meet quick deadlines
  • Excellent interpersonal skills, by email, in person and by phone, with high professionalism
  • Ability to accomplish projects with little supervision and great attention to detail
  • Fantastic customer service ethic and high expectations for quality
  • Proficient using the latest versions of HubSpot, Microsoft Office, Google Suite, social media platforms and web browsers
  • Experience, such as Adobe Photoshop and Illustrator required; and other creative software such as Canva, Camtasia, etc. highly desirable
  • Able to bring creative ideas to the table to improve overall market presence
  • Ability to take direction and provide responsive feedback to/from management team

 

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