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Solutions Architect

3 months ago

Piscataway, United States Optomi Full time

Optomi, in partnership with a world leader in the retail industry, is seeking an experienced AdTech Professional for a hybrid role in Piscataway, NJ. This Candidate will be adept with Cleanroom Technologies and Ad Servers This AdTech Professional will also have experience working with DSP's and bring in a creative mindset to drive new initiatives/technology.


Responsibilities

  • Lead the development and execution of a global digital advertising technology strategy, focusing on programmatic marketing, first-party data activation, and privacy-compliant data sharing through the implementation of a Data Cleanroom strategy
  • Design and be responsible for the technology roadmap for programmatic advertising, including technology selection, integration, rollout, and change management, while driving marketing automation capabilities to enhance user adoption and measure success through defined KPIs
  • Collaborate with global and divisional marketing teams to automate reporting, optimize ad buying platforms, and implement advanced analytics for audience profiling and optimization recommendations
  • Advance the acquisition technology strategy by improving audience segmentation, integrating data management technology, and optimizing targeted digital marketing experiences across various channels
  • Conduct data analysis and modeling to refine audience targeting, research emerging digital marketing technologies, and recommend solutions to improve digital advertising and analytics capabilities
  • Coordinate with software vendors, lead technical resource planning, and estimate project efforts to support scoping, pricing, and SOW negotiations for both internal and external staff augmentation


Qualifications

  • Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent experience
  • Minimum of 7 years professional experience working in Information Technology or Digital Marketing
  • Minimum of 5 years of Advertising Technology experience (Google Campaign Manager, Google Analytics, LiveRamp, DSPs, exposure to using Identity graph) and Martech/marketing data technologies (CRM, CMS, CDP, preferably using Adobe, Salesforce,or Google tools)
  • Minimum of 3 years experience deploying Clean Room technology to drive data sharing and activation
  • Experience with LiveRamp/Google/Facebook/Digital Paid Media at a practical application level, including knowledge on how to stand up, run, and analyze the results of campaigns
  • Ability to apply agile methodology and sprint development to handle project implementations and backlogs
  • Excellent verbal and written communication skills, customer relationship building skills, organization and project management abilities
  • Experience leading large full-lifecycle implementations and/or implementing integrated solutions including cloud-based marketing solutions