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Public Relations

3 months ago

Birmingham, United States KC Projects Public Relations Full time

Public Relations & Social Media Account Coordinator 

KC Projects is a dynamic and innovative public relations firm dedicated to building and enhancing the reputations of our diverse clientele. We specialize in creating compelling narratives and managing social media strategies that drive engagement and achieve measurable results.

The Public Relations and Social Media Account Coordinator will play a pivotal role in supporting the execution of PR campaigns and social media initiatives. This individual will work closely with the PR team to manage client accounts, develop content, monitor media coverage, and engage with online communities. The ideal candidate is a creative thinker with excellent communication skills and a passion for storytelling and digital engagement. The candidate should also have a passion for graphic design and developing engaging content for client campaigns.


Key Responsibilities: 

  • Create engaging content for press materials, blogs, and newsletters
  • Assist in the design and development on-brand social media content (graphics, videos, photos and/or copy) that resonates with clients’ objectives for multiple accounts on multiple social media platforms
  • Manage client social media accounts, including content planning, scheduling and community engagement.
  • Develop media lists for client announcements and press outreach
  • Assist in development and execution of PR and social media campaigns. 
  • Draft press releases, newsletters, media pitches, blogs, and press materials on behalf of clients
  • Assist with press release distribution and media outreach
  • Organize logistics for meetings and events 
  • On-site participation and engagement for client events and community outreach
  • Research up-and-coming media trends and platforms
  • Monitor online client presences, media coverage and social media analytics, prepare reports, and provide insights to clients. 
  • Track all press coverage and social media growth for clients
  • Provide support in researching, compiling, and analyzing media coverage for clients (for example, produce news clippings, organize media recap reports)
  • Compile and summarize client activity through internal weekly and monthly reports, as needed
  • Draft and curate copy for media kits, websites, press releases, and other deliverables
  • Support account management team to integrate goal-oriented public relations and digital campaigns
  • Provide general administrative support to the PR team, including scheduling meetings and organizing client files. 


Essential Qualifications: 

  • Bachelor’s degree in public relations, Communications, Marketing, or a related field
  • 1-2 years of experience in public relations, social media management, or a related field
  • Strong written and verbal communication skills
  • Strong graphic design skills


Preferred Skills and Experience

  • Highly proficient in social media platforms (e.g., Facebook, Instagram, LinkedIn, X) and social media management tools
  • Basic knowledge of media relations and experience in pitching to journalists
  • Excellent organizational skills and attention to detail
  • Ability to work in a fast-paced environment and manage multiple tasks simultaneously
  • Creative thinker with a passion for storytelling and digital engagement
  • Familiarity with analytics tools (e.g., Google Analytics, social media insights) is a plus


Benefits: 

  • Competitive salary with benefits package
  • Opportunities for professional development and career growth
  • A collaborative and supportive work environment 


Applications will be reviewed on a rolling basis.