Senior Technical Project Manager

1 month ago

Pleasanton, United States Vertisystem Full time

Senior Technical Project Manager - Marketing Operations

The Technical Project Manager role will be responsible for delivering complex, cross-functional projects related to marketing operations systems in very close collaboration with the Marketing Strategy, Planning & Operations team, Global Field Marketing team, Communications team, Events & Executive Engagement team, and the Global Brand & Advertising team. The projects in focus for this position will include implementing a new system for managing marketing-wide planning, integrating this new system with other technologies in the MarTech stack, and rolling out business processes to support the use of the new system.

The successful candidate is able to understand and communicate the overarching, long-term business objectives for their projects and translate those to clear, concise deliverables for the project team. They have the stamina to focus on longtail, multi-phase projects and are capable of bird-dogging multiple streams of work happening in parallel. They are comfortable building cross-functional relationships and navigating ambiguous situations to find clarity, understand priorities, and establish a well-defined project scope. They are skilled at communicating at all levels of the organization, from individual contributors to senior leadership. And they partner well with stakeholders inside the Marketing organization and out, such as Finance, Business Technology and Sales Operations. The Technical PM is compulsive about ensuring roles & responsibilities and decision-making is clear and that communication is flowing between all parties at all times. They employ a calm and objective approach to negotiation and conflict resolution, can work with many different stakeholder personalities, and can build cohesive, positive and productive team environments.

The Marketing PMO is a friendly, high-achieving group that values strong team dynamics and collaborative problem solving to create the most efficient and agile marketing organization possible. An ideal team member is someone who values positive working relationships, can quickly come up to speed on the moving parts of our business, and demonstrates leadership in the face of constant change.


Key responsibilities include:

• Partner with functional leads across all areas of Marketing (and possibly other business units) to define, document, and communicate project scope with all key stakeholders.

• Ensure all deliverables align with project scope and business goals.

• Create project plans and schedules to support the successful execution of various Marketing Operations and Marketing Technology projects.

• Develop multi-phase roadmaps for complex projects that align with business priorities, drive quick wins, and enable long-term gains.

• Liaise with Resource Managers and key functional leads to resource projects through our project management tool, Workfront.

• Track milestones, manage task/project dependencies, manage and monitor task progress, handoffs, and deliverable status through our project management tool, Workfront.

• Track all issues & risks related to the projects, provide recommendations for solutions/mitigation, proactively escalate, and facilitate resolution.

• Organize, facilitate, and drive status meetings. Determine meeting agendas, highlight key milestones, and keep track of follow up items. Summarize and communicate meeting outcomes to all stakeholders.

• Maintain communication with all project stakeholders to ensure inter-departmental alignment, optimization of resources, smooth handoffs, and project consistency.

• Conduct offline meetings with cross-functional teams (Marketing Automation, Marketing Analytics, Digital, Advertising, Social, Business Technology, etc.) as needed to ensure requirements are documented, priorities are known, issues are resolved, and efforts are coordinated.

• Facilitate business process discussions, document process diagrams and governance implications to support technology changes, and act as change management champion, while keeping the idea of creating repeatable and scalable processes and deliverables at the forefront.

• Ensure overall project/program quality and look for ways to streamline execution and increase overall efficiency

• Audit projects once completed, conduct post-mortem meetings, determine improvements, and implement process changes

• Manage third-party vendor relationships and work closely with vendors to proactively manage timeline expectations.

• Contribute to the continual refinement of the current global project management framework, including tools, processes, and documentation.


Required Background/Skills:

• 7+ years managing technical projects in a business to business marketing environment.

• Bachelor’s degree required.

• Self-motivated, organized, efficient and process-oriented.

• Strong understanding of the technologies used in a B2B tech stack, including marketing automation, content management, analytics, segmentation, data management, digital advertising, online engagement, and data warehouse technologies.

• Equally strong understanding of marketing campaign execution from creative development to multi-channel campaign activation.

• Proven experience leading projects involving the implementation and integration of these technologies.

• Proven experience working with global, cross-functional virtual teams.

• Proficient in project management tools (e.g., Workfront, Google docs, Smartsheet, MS Project, etc.).

• Excellent written, verbal, and presentation skills.

• Able to negotiate and manage conflict.

• Proven ability to work in a fast-paced, dynamic environment and deliver results on time with grace under pressure.

• Impeccable attention to detail. Exceptional organizational, interpersonal, and analytical skills.

• Strong interpersonal skills, ability to influence, motivate, and ensure collaboration of cross-functional teams.

• Capable of embracing change; maintaining an open mind as well as being flexible in the face of ambiguity.

• Proactively seeks opportunities to increase knowledge, skills and abilities, as well as problem solve and improve processes.

• PMP certification is a plus.

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