Creative Director

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Atlanta, United States Insight Global Full time

Insight Global is looking for an experienced Creative Director to drive all internal and external creative efforts of the organization. While the primary focus will be on activities to support the core Insight Global “staffing services” brand, this role will also lead creative efforts for our culture consulting brand, Compass, as well as our managed services division, Evergreen. Creative efforts will cover a range of target audiences and objectives including core commercial metrics as well as internal culture and engagement. This role and team will report into the VP, Digital Channels & Marketing.



Core Responsibilities:


Leadership:

  • Lead, mentor and grow capabilities of a strong cross-functional team of creative professionals that includes videographers, designers, copywriters, and photographers. While focus will be on creative excellence, ensuring team adherence to IG’s shared values as they do this will be critical.
  • Create compelling presentations to demonstrate the outputs and effectiveness of the team's work.


Process:

  • Create a highly productive process to concept, test, and create effective and engaging campaigns in various media channels, including digital display, video, print, social media, IG university and internal communication portal (MyIG).
  • Ensure a high level of quality and consistency in all deliverables.


Collaboration:

Develop and maintain strong relationships with other departments and stakeholders to understand needs and educate them on creative possibilities.


Brand Voice/Company Culture:

  • Own brand standards across all creative outputs and any needed adjustments as brands evolve.
  • Ensure creative outputs not only build brand but also add to company culture.


Innovation:

  • Proactively follow emerging trends and technologies and lead any identified strategic or process improvements for team and outputs.


Requirements

  • Bachelor's degree in marketing, advertising, graphic design, or a related field.
  • At least 8 years of experience in a senior creative leadership role.
  • Proven track record of leading creative teams (and developing individual talent/capabilities)
  • Breadth of experience from solving commercial needs to storytelling to build culture.
  • Experience developing successful campaigns in various media channels/formats.
  • Strong grasp of contemporary design principles and trends.
  • Excellent communication skills, both written and verbal.
  • Exceptional time management and organizational skills.
  • Proficient in Adobe Creative Suite and other related programs/tools.
  • Understanding of social media platforms and digital advertising.
  • In-Office attendance 4 days a week
  • Experience with B2B Marketing & Sales Enablement campaigns a plus.

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