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Director of Analytics

4 months ago

Denver, United States BrüMate Full time

At BrüMate, we are passionate about product design and innovation. We exist to enhance everyday moments and add a little bit of excitement to the things our customers love the most. Inspired by equal parts inventiveness and imagination, we are a crew of creative, fast-moving, ambitious, self-starters with a commitment to doing things differently. We obsess over the small details while relentlessly pursuing the bigger picture. Our operating style is fast-paced, innovative and team-oriented. By joining our team you will be empowered to make meaningful impacts across the organization alongside your peers. We are a DTC forward brand, with a meaningful and growing wholesale business.


You will be joining and leading an important function in our best-in-class marketing team. We are part of Meta’s disruptors program, allowing you access and insights into the cutting-edge shifts and changes in both advertising and analytics with a one-on-one relationship with Meta’s team.


We are seeking a talented Director of Analytics to join our team. The ideal candidate will be a strategic leader responsible for the analytics function at BruMate. You have demonstrated experience at a DTC or omni-channel brand with a strong e-commerce arm developing, building, and communicating analysis that drives positive business outcomes and arms other shareholders with information to make informed decisions. Your mission will be to develop a solid insights framework for BrüMate, utilizing strategic insights, customer analytics, and market intelligence to analyze customer behavior patterns, competitive positioning, and marketing opportunities to develop an exceptional customer experience, world-class marketing strategy, and secure the long-term health of the brand.


Our team is passionate about our customers, products, and their experience with our products, so the ideal candidate will also harness a personal connection with our brand and develop an intuition for our customers along with an ability to highlight our aesthetic in a way that draws others in visually.


Role and Responsibilities

  • Lead the data and analytics practice at BrüMate, supporting both paid and organic online channels as well as our wholesale channel. 
  • Collaborate with the digital experience team to implement advanced analytics & tracking capabilities on digital properties & apps.
  • Ongoing development, evolution, and maintenance of our MMM and MTA to drive ongoing recommendations for investment optimization. 
  • Advance BruMate’s headless commerce, server-side, and mobile app tracking set-up.
  • Ensure data integrity in all sources including website/app analytics and third-party pixels including server-side tagging and conversions APIs.
  • Work closely with the Finance and Operations team to forecast and report on business performance.
  • Clean & manipulate data - use SQL to build datasets that can be used by other analysts.
  • Be the subject matter expert on best practices and emerging changes including server-side tracking, consent management, cookie deprecation, first-party data collection, etc.
  • Lead the development, maintenance, and evolution of our automated dashboards to effectively monitor and quantify changes in customer behavior and spending patterns. Share performance updates with the broad organization including daily/weekly/monthly reports, pacing to forecast, product analysis, customer/audience segment performance, etc.
  • Establish, build & manage key foundational tools for tracking brand health, media mix analysis, and shopper journey insights. 
  • Consult on the health and efficacy of the current analytics stack and new technology needed to achieve marketing and business goals.
  • Assess and evolve our consumer segmentation strategy to help inform brand marketing decisions to continuously better understand our customers, their buying preferences, and how we can better serve them.


Qualifications

  • 6+ years of analytics experience working at an e-commerce or growth company leading the 360 analytics function.
  • Experience leading both BI and Data Science functions.
  • Deep understanding of GA4.
  • Experience extracting data from source platforms to build reports (e.g. Shopify, Meta, Google, Netsuite) using data extraction platforms (e.g. FiveTran, Airbyte, Hevo).
  • Experience working with data warehouse platforms to store and manipulate data (e.g. Snowflake, BigQuery)
  • Strong knowledge of SQL.
  • Well-versed in advanced statistical analysis techniques and experience leveraging BI tools to build self-service dashboards (e.g. Tableau, Power BI, Looker).
  • Experience with alternative attribution models including Multi-Touch Attribution and MMM.
  • Understanding of customer analytics including CLTV, Retention, RFM, and behavioral segmentation.
  • Desire to own, build, and expand the data practice at a growing company.
  • Experience working with R/Python.
  • Experience working with NetSuite data.
  • A bachelor's degree in a quantitative discipline is preferred, but with the right background is not required.


Benefits:

  • Salary range $150k - $180k depending on experience.
  • Opportunities for professional growth and development.
  • Positive and collaborative work environment.
  • Medical, Dental, and Vision Coverage.
  • Employee discounts and perks.
  • Hybrid Office-Home schedule (2-3 days at the office per week).
  • Denver-based role, must be willing to relocate. Relocation compensation is available.