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Director of Marketing And Public Relations
3 months ago
Under the supervision of the Chief Operations Officer and the Chief Executive Officer, this position is responsible for defining a clear marketing strategy to lead the marketing department. The officer will define and execute go-to market strategies; develop a variety of high impact marketing, promotional and informational materials to drive revenue.; elevate storytelling to deliver high impactful product releases and features aimed at promoting Caribbean Food Delights (CFD), Royal Caribbean Bakery (RCB) and the Vincent HoSang Family Foundation, VHFF; offer guidance to grow the marketing department including establishing training sessions to nurture talents and hire new recruits to strengthen the department. Oversee planning of various corporate events to build and maintain strong relationships with the public.
DUTIES AND RESPONSIBILITIES:Marketing- Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services
- Participate in the research and development of new products, work closely with the R&D department on the modification of existing products and termination of ineffective products; gather and analyze customer feedback, identify future customer needs and determine customer satisfaction with products and services; implement new product related marketing opportunities from concept to commercialization
- Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products
- Establish and maintain a unique product voice throughout all product lines and promotional materials
- Outline and manage the marketing department’s annual budget; monitor and track costs to deliver on budget
- Plan and oversee advertising and promotional activities, including print, electronic and digital media, direct mail or other resources
- Perform media buys required to promote companies' products and
- Define and manage creative social media marketing strategies programs (example, Facebook, Instagram, Tik Tok), for all brands
- Work with Director of Sales to drive the sales function by cultivating relationships and executing the company's sales strategies
- Develop customer listening channels for free flow information and to collect feedback on products, sales and marketing
- Plan corporate events including anniversaries, office and holiday events
- Monitor the competition including marketing activities on a regular basis
- Establish and maintain relationships with industry influencers and key strategic partners
- Supervise, review and approve all corporate sponsorships and donation requests
- Represent the company at trade shows, trade association meetings, , to promote products
- Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized
- Perform other job-related duties for Caribbean Food Delights and/or any of the related companies, as assigned and as unilaterally determined by Caribbean Food Delights
- Be a corporate ambassador at various public events and affairs (weekdays and weekends as needed) for business visibility
- Attend and act as spokesperson for CFD, RCB, et al, in the absence of company executives
- Deflect any negative criticism by the public
- Plan functions and events that build and maintain strong positive relationships with the public to enhance the companies
- Assist with the planning of the VHFF events and attend partner events
- Write and distribute press releases with attention-grabbing headlines
- Perform any other job-related duties for Caribbean Food Delights and/or any of the related companies, as assigned and as unilaterally determined by Caribbean Food Delights
- Problem solving- Identifies and resolves problems in a timely manner, gather and analyzes information skillfully
- Multi-tasking- Handles conflicting priorities and meet Effectively respond to pressure or crisis situations
- Customer Service - Approachable, friendly and courteous in responding to inquiries and
- Detail-oriented - Thoroughly and accurately completes a task
- Interpersonal - interacts comfortably with individuals of varied backgrounds and organizations
- Communication - Exceptional verbal and written skills
- Adaptability - Adapts to changes in the work environment, manages competing demands and able to deal with frequent changes, delays and unexpected events
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Media, Communications, Journalism, Business Administration or equivalent
- Minimum five to (10) years related work experience
- Proficient in Office 365: Microsoft Word, Excel and PowerPoint
- Competence in creative design software programs: Canva, Adobe Creative Cloud: Photoshop, InDesign, Illustrator
- Knowledge of Digital and New Media including Email marketing, Social media marketing, Web Content Management Systems etc.
- Strong management, organizational and interpersonal skills
- Ability to manage multiple projects/priorities