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Marketing Manager

3 months ago

Houston, United States International SOS Full time

International SOS (www.internationalsos.com) is the world’s leading medical & travel security services company operating from over 1000 locations in more than 80 countries with more than 11,000 multi-cultural medical, security, and logistics experts.


Our global services include medical and risk planning, preventative programs, in-country expertise, emergency response for travellers, expatriates, and their dependents of over 70 percent of the Fortune 500 companies.


The International SOS Consulting business unit and regional practices focus on designing, marketing, and delivering advisory services, programs, and managed services to our clients. The overall delivery framework comprises of:


Advisory:

Providing clients with the global expertise and resources necessary to develop best-in-class risk mitigation and workplace programs. We also provide access to our medical and security experts to help build internal systems to best prepare, respond to and manage issues most critical to the organization​.


Programs:

Providing clients with a market-leading suite of end-to-end advisory and management services. We also provide oversight of the client journey, inclusive of process and protocol finalization, to effectively engage clients, successfully implement their solutions, and position them for ongoing success. ​


Managed Services:

Providing select clients with customized solutions that might include services ranging from information analysis, assessment, service arrangement, forecasting and advisory.


Overall Purpose of the Job

The Marketing Manager, North America, Europe and Africa, International SOS Consulting, is responsible for planning, managing, and coordinating key marketing initiatives globally for health and security consulting. This includes the creation of an annual plan and the management of strategic projects to drive brand awareness, achieve B2B lead generation and deepen client engagement. Activities will span from strategy to technical marketing execution, designing and driving the digital and social media space and project management hand-in-hand with the commercial agenda of the International SOS Consulting Practice. Our reputation lies in building lasting relationships with our clients and in delivering value in all we do, hence there is a strong brand ambassador component to this role.


Key Responsibilities


Support International SOS Consulting in expanding its profile in key industry sectors and with clients, via an integrated multi-channel and content-led marketing approach that supports International SOS Consulting’s priorities:


Strategy & Leadership

Implement a strategic, actionable marketing and communication plan that enhances the International SOS Consulting brand and drives increased client engagement.

Lead on the creation and execution of cross-cutting, global marketing programmes that advance our commercial objectives across key themes such as security intelligence, occupational health, mental health and wellbeing, climate resilience, etc.

Provide support to regional consulting practices in positioning new or enhanced consulting products/services/solutions within the local context. Develop roll-out campaigns.

Develop and lead a calendar of strategic events (speaking opportunities at major conferences, client events) to support the strategic plan.

Act as a strategic partner to the business by ensuring a collective and inclusive approach in promoting International SOS Consulting activity globally and developing processes, assets and tools that enhance our approach to client marketing.


Branding & Content

Maintain alignment with the International SOS and International SOS Consulting brand guidelines at all times, ensuring consistency of visual identity, message, and voice internally, externally, on- and offline.

Develop a central repository of production quality marketing assets, templates and tools that can be utilised across the business to ensure more consistent communication of the International SOS Consulting brand and value proposition (proposals, PPT decks, credentials, capability statements, reports).

Work closely with our Subject Matter Experts (SMEs) to develop and produce a range of marketing content of various formats including webinars, blogs, case studies, announcements, digital brochures/reports, social graphics, infographics, videos, or podcasts.

Oversee the development, review and optimization of our consulting services page, case studies and related content on our corporate website in line with our SEO strategy.

Identify and develop a pipeline of client impact stories that can be amplified across different channels and target audiences.

Deliver quality thought leadership thinking to clients through newsletters, publications and collateral on health and security topics most relevant to them and in support of International SOS Consulting brand positioning.

Ensure there is a continuous flow of content being developed for and published across our social media channels.

Lead a process to gather client data/insight on a regular basis to shape International SOS Consulting content themes and articulate the value proposition.


Marketing & Communication

Put in place appropriate market intelligence solutions (competitor analysis, addressable market analysis, benchmarking) to inform International SOS Consulting marketing strategy and feed the Regional Engagement Directors and Regional Marketing Leads with actionable insights.

Work with the regional consulting practices to support the delivery of a calendar of branded webinars designed to build International SOS Consulting presence and showcase our consulting capability; content linked to news agenda and ongoing client insights.

Work with regional marketing teams to shape account-based marketing plans to ensure best-in-class engagement with our most valued clients.

Use Eloqua as the International SOS Consulting marketing automation tool and report its success via Salesforce.com and measure ROI.

Work closely with Group PR to identify suitable opportunities for our SMEs to contribute to the current news agenda, by keeping abreast of world health and security issues.

Define and implement regular client experience and satisfaction monitoring to enhance marketing content and campaigns.

Track and report engagement across various platforms to make data-driven decisions and produce update reports for International SOS Consulting Leadership and Group Marketing.

To design and drive the digital and social media marketing campaigns.


Required Competencies

Communication: Actively listens and seeks information, identifies internal customer need and checks understanding, builds rapport, develops relationships with key internal and external customers, confidence in building relationships at all levels.

Customer Orientation: Is focused on identifying and meeting customer needs. Acts to establish a successful long-term business partnership with internal and external customers.

Teamwork: Actively encourages a team culture, provides honest and constructive feedback, performs own team duties responsibly and effectively, builds trust, actively listens and checks understanding.

Leadership: Uses appropriate interpersonal styles to inspire and guide others, capable of adapting style and approach, motivates action in other, facilitates change, skilled and persuasive negotiator.

Adaptability & flexibility: Successful performance in changing environments, positive attitude to change, willing to use new techniques, modifies behaviour successfully in response to change.

Planning & Organizing: Sets clear and realistic goals and objectives. Establishes a course of action and a sequence of steps to ensure that activities and objectives are efficiently achieved. Is structured with good personal organization. Schedules time effectively and use’s efficient work methods and tools.

Results focus: Effectively sets and achieves realistic goals, monitors own progress, and assesses quality, develops, and follows action plans, seeks feedback, and modifies accordingly.

Innovation: Proactive, generates creative solutions, uses different approaches to resolve issues, generates ideas for improvement, takes productive action without being asked.


Required Skills and Knowledge

Extensive experience developing professional and compelling B2B marketing content such as website articles, case studies, thought leadership articles as well as video and podcast scripts.

Excellent time management skills with the ability to successfully plan and manage numerous projects simultaneously.

Have a good understanding of the digital space in terms of marketing (LinkedIn, Eloqua, SFDC, Sitecore, In-design, Illustrator, photo-shop).

Excellent numeric, written, and oral communication skills, analytical and business acumen.

Adaptable, agile minded with strong networking skills.

Has a passion and willingness to achieve and improve.

Capability to work under pressure.

Cultural sensitivity and awareness. Ability to work in a multi-lingual, multi-cultural environment where consensus is the norm.


Required Work Experience


7+ years in B2B marketing roles with budget responsibility and a track record of achievement; healthcare an advantage.

Experience in the Professional Services Industry; top tier Big Four firm an advantage.


Required Qualifications

  • University degree in a relevant field (e.g., Marketing), or equivalent.


Travel Requirements

  • This is a global role that will require travel up to 50%


Required Languages

  • Fluent English skills (oral and written); other languages an advantage.