Creative Copywriter

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

San Diego, United States ViX Paula Hermanny Full time

About Vix Paula Hermanny

Vix Paula Hermanny is a prominent brand in the luxury swimwear and resort wear industry, celebrated for its exquisite designs that combine Brazilian vibrancy with global sophistication. As a business owned by a woman, Vix Paula Hermanny not only exemplifies female entrepreneurship but also maintains a firm commitment to quality and design. ViX Paula Hermanny has grown to be a global brand with over 700 employees, a manufacturing facility in Brazil and over 20 brick and mortar stores. ViX Paula Hermanny is sold through thousands of specialty stores and luxury department stores in 28 countries.


Job Summary

ViX Paula Hermanny is excited to offer a new opportunity for a Creative Copywriter. In this essential role, you will create engaging and consistent marketing materials, significantly contributing to the articulation and dissemination of the ViX Paula Hermanny brand narrative across diverse channels.

This is a hybrid position, offering the flexibility of working 3 days a week in the office and 2 days remotely, blending collaborative in-person interactions with the convenience of remote work.


Responsibilities

  • Write clear, attractive copy that embodies ViX’s brand voice.
  • Develop brand messages for all digital marketing channels, including e-commerce, social media, performance, and digital media.
  • Collaborate with brand marketing, e-commerce, and graphic design teams to develop relevant product stories and content.
  • Write engaging copy for subject lines, emails, homepages, and landing pages.
  • Generate compelling copy for printed marketing collateral, brand events, and in-store materials.
  • Craft the tone for social media copy in both organic and paid campaigns with strategic recommendations.
  • Create compelling product descriptions for all products sold on vixpaulahermanny.com.
  • Edit and proofread copy as needed.
  • Conduct regular market research to draw inspiration and learnings for telling brand stories.
  • Use SEO principles to maximize copy’s reach.
  • Assist in blog content strategy and execution, including feature articles and designer interviews.
  • Support marketing team with projects related to influencer programs, seeding, and gifting.
  • Contribute to the development of marketing campaigns and promotional strategies.
  • Stay up-to-date with fashion trends and industry developments to ensure brand relevance.


Qualifications


  • 2-5 years of relevant copywriting or editorial writing experience, with a preference for fashion experience.
  • Bachelor’s degree required.
  • Excellent communication and a broad range of writing skills, from creative to technical.
  • Strong proofreading abilities with an acute attention to detail.
  • Proactive self-starter and multitasker.
  • Highly organized, yet flexible to meet business needs.
  • Ability to self-prioritize and meet deadlines.
  • A team player and business partner to all cross-functional teams.
  • Solutions-oriented with a positive attitude.
  • All applicants should submit a portfolio/writing sample of relevant work.

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