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Marketing & Local Leasing Coordinator – Plaza West Covina

4 months ago

West Covina, United States Pacific Retail Capital Partners Full time

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company's own portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities to management, marketing, and leasing, which allows it to effectively control costs and maintain the quality of its properties. This position is based in West Covina, CA, but our company operates nationally, particularly in large regional malls.


Marketing & Local Leasing Coordinator – Plaza West Covina


As the Marketing and Leasing Coordinator, you will collaborate with and assist the Marketing & Business Development Manager with print and digital marketing, event planning, social media, community outreach, canvassing, and business development, as well as collaborate and assist the Local Leasing Manager with coordinating, supporting, managing local leasing efforts to exceed the expectations of center owners, tenants, and guests. Focus on programming and initiatives (events, digital and in-Center campaigns, etc.) for youth, families, artists, and seniors; strategically grow and enhance an omnichannel digital program (social media, email, video, SMS) with an emphasis on influencer and business development partnerships; and drive income.


Your responsibilities as the Marketing & Local Leasing Coordinator will include:


Marketing

  • Apply working knowledge of the area market.
  • Marketing Strategy Implementation – comprehensive, research-based planning that directs marketing efforts and drives sales.
  • Assist in developing collateral pieces for Marketing and Local Leasing programs.
  • Source, create, and execute strategic digital media initiatives and content for all center digital elements and track and measure growth.
  • Coordinate seasonal and monthly special events and community relations programs.
  • Assist in public relations – drafting press releases, blog posts, media alerts, and emergency response.
  • Take photos, videos, etc., and write captions for robust digital programs and reporting.
  • Oversee production schedules for any planned advertising or printed pieces. Write copy, proof materials, and distribute as necessary.
  • Help identify corporate sponsorship opportunities to generate additional revenue for the property; assist with sponsorship proposals and programs.
  • Build and cultivate tenant relationships, establish ongoing tenant communications, support and garner tenant participation for center programming, and support tenants through localized marketing efforts that increase sales
  • Assist in all reporting, including event recaps and monthly sales reports, to obtain knowledge and insight into retailer sales and track key retailer and category trends
  • Create, coordinate, and install common area signage, visual vignettes, and window displays for vacant spaces.
  • Define, support, track, and achieve measurable results
  • Support Marketing & Business Development Manager


Local Leasing

  • Assist with the ongoing temporary leasing of the Retail Merchandising Units (RMUs), kiosks, in-line store, and vending, including but not limited to lead generation, lead nurturing, sales presentations, and sales follow-up.
  • Assist with preparing contracts/agreements, renewals, and amendments.
  • Coordinate window displays and visual vignettes.
  • Assist Local Leasing tenants with visuals and merchandising within their spaces to maximize sales
  • Help prepare and adhere to the monthly and quarterly budget forecasts.
  • Assist with space turnover and tenant coordination duties.
  • Support Local Leasing Manager


To succeed, you should have:

  • College degree required.
  • 2+ years of Marketing and/or related experience.
  • Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting
  • Ability to manage timelines of numerous projects simultaneously with attention to detail
  • Exceptional communication skills; clear, concise, and professional representation expected
  • Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
  • Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.
  • Be flexible and able to work event shifts, which may include nights, weekends, and holidays, with the ability to travel as needed for conferences and national meetings.


Benefits:

We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive compensation of $64k -$66k, depending on experience, and an extensive benefits package, including paid time off, medical, dental, and vision benefits, and future growth opportunities within the company. Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.


We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.