Director of Brand Marketing

As innovators of premium baby gear with a timeless style, Nuna is a Global Brand, growing exponentially in the U.S. Market.

Our corporate office is nestled in scenic Berks County, PA, while our West Coast office and Distribution Center are in Vancouver, WA.

Nuna's consistency and attention to detail in producing high-quality products for families are mirrored within the Vancouver work environment as evidenced by the inviting entryway of herringbone floors, moss sign, and brilliant lighting. Gym facilities and a breakroom featuring a full kitchen and fireplace serve to enhance the workday. Our health and welfare benefits, like our baby gear products, are superior, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan Design and a 401(k) with a 6% Employer Match.

Currently, we are seeking a Director of Brand Marketing to be responsible for strategy creation and implementation that builds consumer demand, resulting in increased market share. This person will lead the brand team to ensure efficient cross-functional collaboration and the brand remains relevant to consumers/customers, drives profitable growth, and all activities support the brand equity.

The Director of Brand Marketing will take the lead in managing vendor and agency partners and all aspects of their projects. While this role is very analytical and requires strong attention to detail, it is also highly collaborative within the global marketing team and among key stakeholders across local Sales, Finance, and Operations.

This role is ideal for someone with a strong foundation in CPG brand management or specific to juvenile or luxury goods.

Major Duties and Responsibilities

Marketing Strategy

• Develop consumer and customer-relevant, annual marketing strategy which contributes to sales, profit, and brand health objectives and executes for the assigned brand.
• Leverage working knowledge of consumer, category, and brand and continually identify and recommend business-building initiatives that deliver alongside Nuna’s business and marketing objectives.
• Develop the local annual consumer and customer brand and promotional calendar, fully aligning and strengthening the brand’s positioning, and thoroughly understanding the Nuna brand.
• Grow and lead the Digital Marketing Department to support the Company’s brands as an agency partner, helping the brands achieve their growth initiatives across digital channels, especially E-comm.
• Foster the growth of Nuna’s digital footprint via analysis and enhancement of relevant digital marketing channels for ROI, acquisitions, and revenue generation on D2C and retail websites.

Research and Analytics

• Perform routine analysis of the brand, key initiative, competition, category, customer, and consumer. Synthesize key findings and indications which enhance brand and company performance and share them with the local and global teams.
• Maintain a thorough understanding of internal brand metrics, such as sales and profit, and contribute to sales projections and financial planning.

Brand Activities

Media Planning:

• Develop and execute local annual consumer and customer marketing communication plans (promotional, digital, print, social) and measure ROI. Communicate regularly with local managers and global marketing managers to ensure that marketing programs are properly implemented.
• Develop and facilitate the implementation and execution of digital marketing strategies that utilize all appropriate channels (including/especially the web, SEM, email, social media, PPC, and influencer partnerships.
• Measure and report on the performance of all digital marketing campaigns and assess against brand goals (ROI and KPIs).

Public Relations:

• Be the touch point with the local PR agency to lead efforts for Nuna locally gaining exposure with both trade and consumer awareness via the press, celebrity seeding, social media, and award participation.

Social Media:

• Handle all uploading of content to Nuna USA’s social channels.
• Manage all social channel consumer inquiries, driving them to consumer services for assistance.
• Manage all social advertising campaigns, including but not limited to Facebook ads, Instagram ads, etc.

Customer/Retailer:

• Manage local retailer-specific in-store projects, collaborating with vendors on new projects.
• Project examples include but are not limited to annual joint business promotional planning, shop in shops, display windows, banners, retailer-specific brochures, events, and more.
• Manage online retailer-specific projects such as brand pages, digital banners, social media artwork, and more.

Consumer/Trade Shows:

• Select, coordinate, and manage all interactions with the consumer and trade through shows and exhibits.

Budgeting:

• Manage, forecast, maintain and submit items for processing for marketing and promotional operating budgets as well as any additionally funded budgets that may be provided.

This position description is intended to provide a summary of the major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.

Requirements and Qualifications

Experience & Education

• Five (5) to eight (8) years of marketing experience in a Consumer-Packaged Goods company with a focus on brand management; experience in US markets preferred; juvenile or luxury goods preferred.
• Bachelor’s degree with studies in Business Administration, Marketing, or Communications preferred.
• Established track record of creating measurable brand awareness and value creation through digital media channels and delivering successful and cost-effective marketing campaigns that lead to on-time and under-budget product/service launches and notable increases in inbound traffic, revenue, and ROI.
• Experience managing SEO/SEM, marketing database, email, social media, and influencer marketing.

Skills & Knowledge & Technology

• Excellent planning, project management, and organizational skills to effectively manage numerous brand activities and resources simultaneously, while ensuring deadlines are met.
• Strong commercial acumen as well as ability to think creatively.
• Exceptional command of identifying consumer and customer needs.
• Demonstrates flexibility/adaptability in changing and challenging situations.
• Ability to effectively forecast and maintain operating budgets.
• Proficiency in the MS Office Suite required.

Competencies

• Leadership: Uses appropriate interpersonal styles and methods to guide individuals or groups towards the attainment of specific goals and/or achieving results.
• General Management: The ability to effectively plan for both the long and short term; and to establish plans that are flexible and practical
• Influence: The ability to appropriately persuade others and negotiate to reach mutually beneficial outcomes.
• Diplomatic: Ability to deal tactfully with diverse people, situations, and ideas and demonstrated by decisions while considering the impact upon others (other departments, etc.) before taking action.
• Teamwork Building / Team Player: Works well within diverse groups to achieve common goals as demonstrated through support for team ownership of projects to ensure results.
• Communication: Speaks effectively in individual or group situations; is an effective listener; writes clearly and convincingly; takes responsibility for facilitating information exchange among subordinates, peers, and managers.
• Problem Solver: Effectively identifies and solves challenging problems as demonstrated by regularly reviewing the issues for their underlying cause(s) and recommending solutions that may have been overlooked by others.
• Judgment: Demonstrates effective problem-solving and decision-making skills; seeks solutions through appropriate resources, evaluates alternatives, and recommends viable solutions.
• Analytical: Demonstrated ability to focus on key issues, research, gather and integrate information from a variety of sources, and consider/recommend reasonable alternatives.
• Time Management & Productivity: Uses time efficiently and effectively when prioritizing both day-to-day activities and projects.

Other

• Travel Required: Up to 25% as business needs warrant (domestic & international)
• Ability to work extended hours as business needs warrant; may include overnights and weekends.