Senior Marketing Manager

4 weeks ago


Flower Mound, United States Robert Half Full time

Job Title: Senior Marketing Manager

Location: In-office with flexibility

Position Type: Full-Time

Salary: $90,000 + Bonus


Job Description: The Senior Marketing Manager will play a crucial role in developing and executing our client's marketing strategies. This position requires a strong background in public relations, content generation, and market research. The ideal candidate will have experience working with agencies and managing a team member.


Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to enhance brand visibility and drive growth.
  • Oversee public relations activities, including media relations, press releases, and crisis communication.
  • Generate engaging and high-quality content for various platforms, including social media, blogs, and websites.
  • Collaborate with external agencies to ensure alignment with marketing goals and objectives.
  • Conduct market research to identify trends, opportunities, and competitor activities.
  • Manage and mentor at least one team member, providing guidance and support to achieve team goals.
  • Analyze marketing campaign performance and provide actionable insights for continuous improvement.
  • Coordinate with cross-functional teams to ensure cohesive marketing efforts.


Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years in marketing and PR
  • Demonstrated experience working with marketing agencies.
  • Solid experience conducting market research and utilizing findings to inform strategy.
  • Experience managing and mentoring team members.
  • Excellent communication, organizational, and project management skills.
  • Ability to work effectively in a fast-paced environment and handle multiple projects simultaneously.



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