Head of Product Marketing

1 month ago


Lehi, United States DASH2 Full time

We're hiring a Head of Product Marketing to lead our product marketing strategies. This role involves strategic planning, collaboration with product teams, and driving go-to-market efforts to maximize product success.


Key Responsibilities:

Strategic Planning:

  • Develop and execute product marketing strategies aligned with company goals.
  • Define target markets and positioning strategies for products.

Collaboration:

  • Work closely with product development, sales, and marketing teams for alignment.
  • Support sales enablement efforts with compelling messaging and materials.

Go-to-Market Strategy:

  • Lead go-to-market plans for new product launches.
  • Create product narratives and value propositions for differentiation.

Marketing Campaigns and Content:

  • Develop integrated marketing campaigns to generate awareness and demand.
  • Create marketing collateral and content to support sales efforts.

Market Research and Analysis:

  • Conduct market research and competitive analysis.
  • Use insights to inform product positioning and strategies.

Metrics and Measurement:

  • Define KPIs to measure marketing effectiveness.
  • Analyze data to optimize strategies.


Qualifications:

  • Bachelor's degree in Marketing or related field; MBA preferred.
  • 10+ years of product marketing experience with successful product launches.
  • Have led a team and/or built a product marketing program from the ground up.
  • Strong strategic thinking, communication, and leadership skills.
  • Proficiency in marketing tools and analytics.


Benefits

Flexible Time Off, Paid Holidays, 401(K), Equity, Health, Vision, Dental, Voluntary Life Insurance, Wellness Program and best of all working with awesome people - ask about that when you speak with us



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