Paid Search Specialist

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


Seattle, United States KellyMitchell Group Full time

$24.50 - $35.00 (est. hourly)

Job Summary:

Our client is seeking a Paid Search Specialist o join their team in Seattle, Washington The Paid Search Specialist will be responsible for portions of the day-to-day execution of the company's multi-million dollar paid search advertising program; a critical component of the company's advertising strategy. This individual will assist in all aspects of the company's search campaigns including: setting up new campaigns, bid optimizations, ad copy writing & testing, A/B testing, analyzing, tracking, and optimizing cross-engine/cross-product performance.


Duties:

  • Achieve company goals via paid search
  • Manage day-to-day activities related to paid search advertising, including set-up, implementation, execution, and analysis of paid search campaigns with multiple objectives
  • Write, test, and optimization ad copy
  • Conduct keyword discovery, testing, and optimization
  • Intense focus on improving CPAs and ROAs
  • Report and analyze campaign performance on a daily, weekly, and monthly basis
  • Drive continuous improvement through implementation of new and creative ideas
  • Stay current on industry trends and best practices, focusing on how changes can improve company' program


Desired Skills/Experience:

  • Bachelor's Degree in a related field
  • 2+ years recent paid search campaign management experience on account larger than $50,000 a month
  • Extensive knowledge of Google Advertisements and Microsoft Advertising
  • Skilled at paid search optimization techniques
  • Knowledge of fundamental campaign organization and best practices
  • Proficiency with Search Ads 360
  • Experience with Google Analytics


Benefits:

  • Medical, Dental, & Vision Insurance Plans
  • 401K offered


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