Paid Search Specialist
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
$24.50 - $35.00 (est. hourly)
Job Summary:
Our client is seeking a Paid Search Specialist o join their team in Seattle, Washington The Paid Search Specialist will be responsible for portions of the day-to-day execution of the company's multi-million dollar paid search advertising program; a critical component of the company's advertising strategy. This individual will assist in all aspects of the company's search campaigns including: setting up new campaigns, bid optimizations, ad copy writing & testing, A/B testing, analyzing, tracking, and optimizing cross-engine/cross-product performance.
Duties:
- Achieve company goals via paid search
- Manage day-to-day activities related to paid search advertising, including set-up, implementation, execution, and analysis of paid search campaigns with multiple objectives
- Write, test, and optimization ad copy
- Conduct keyword discovery, testing, and optimization
- Intense focus on improving CPAs and ROAs
- Report and analyze campaign performance on a daily, weekly, and monthly basis
- Drive continuous improvement through implementation of new and creative ideas
- Stay current on industry trends and best practices, focusing on how changes can improve company' program
Desired Skills/Experience:
- Bachelor's Degree in a related field
- 2+ years recent paid search campaign management experience on account larger than $50,000 a month
- Extensive knowledge of Google Advertisements and Microsoft Advertising
- Skilled at paid search optimization techniques
- Knowledge of fundamental campaign organization and best practices
- Proficiency with Search Ads 360
- Experience with Google Analytics
Benefits:
- Medical, Dental, & Vision Insurance Plans
- 401K offered
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