Graphic & Web Designer

2 months ago

Greenville, United States Pilot John International Full time

COMPANY OVERVIEW

Pilot John International is a privately-owned company whose mission is to be the premier supplier of aviation parts, supplies and service to private and commercial aviation entities. Our team is dedicated to providing exceptional knowledge, an efficient experience, and excellent service.


The Graphic & Web Designer plays a key role in elevating PJi’s brand awareness and customer engagement through creative visual and technical contributions. This dual-role professional is responsible for producing high-quality graphics, developing user-friendly and attractive web pages, and collaborating across departments to promote the company’s wide array of products and services. The ideal candidate is a skilled communicator, creative thinker, and problem solver with strong project management and organizational skills. This role requires a creative, tech-savvy individual who can seamlessly combine design and development to deliver innovative solutions that support PJi’s marketing and sales objectives.


Overall Responsibilities

  • Brand Elevation: Create impactful visual designs for marketing materials, social media, emails, and trade shows to enhance PJi’s brand and meet customer needs.
  • Collaboration: Work closely with internal teams such as marketing, product development, sales, and external partners to identify products, messages, and innovative strategies for brand growth.
  • Website Management: Design, create, and maintain an interactive, user-friendly PJi website that meets all business goals, and performance KPIs. Ensure accuracy and relevance of content, while constantly developing new ideas to improve the customer experience.
  • Technical & Marketing Integration: Manage website automation tools, such as Mailchimp and Figma, and contribute to digital marketing strategies, including lead tracking, customer nurturing, and campaign management.


Specific Responsibilities

  • Graphic Design:
  • Design graphics for press releases, emails, social media posts, blogs, marketing materials, and trade shows.
  • Plan concepts by studying relevant information and gather necessary materials for design projects.
  • Submit draft layouts for approval, collect feedback, and finalize designs according to PJi brand guidelines.
  • Ensure visual consistency across all PJi platforms and materials, focusing on customer engagement and usability.
  • Design new creative ways to drive traffic and conversions to pilotjohn.com through visual design.
  • Web Design:
  • Develop the frontend of pilotjohn.com to align with industry standards, business objectives, and create a unique user experience. 
  • Collaborate with software engineers to ensure optimal website functionality, performance, and security.
  • Team Support & Strategy Implementation:
  • Assist with the implementation of marketing strategies and collaborate on cross-departmental projects.
  • Contribute to internal marketing functions, supporting the Marketing Manager and Marketing Coordinator as needed.
  • Participate in ongoing professional development, staying updated on industry trends and expanding knowledge in both graphic design and web development.
  • Supports and fulfills additional tasks as required by leadership or as necessary to meet organizational goals.


Requirements & Qualifications

  • Education:
  • Preffered Bachelor's Degree in Graphic Design.
  • In lieu of a degree, 5+ or more years of relevant experience and strong portfolio.
  • Design & Development Skills:
  • Proficient in Adobe Photoshop, Illustrator, InDesign, and web design technologies (HTML, CSS, JavaScript).
  • Knowledge of UI/UX best practices and experience with web technologies like MySQL, Python, PHP, and Linux-based servers.
  • Strong grasp of visual hierarchy, typography, and layout mechanics for both print and digital formats.
  • Communication & Collaboration:
  • Strong written and verbal communication skills; ability to work effectively within a team and with external partners.
  • Proficient in creating, editing, and proofreading copy for various mediums.
  • Project & Time Management:
  • Exceptional organizational skills and attention to detail.
  • Ability to manage multiple projects under tight deadlines and work at least 40 hours per week.
  • Marketing & Analytics Knowledge:
  • Understanding of digital marketing tools, such as Google Analytics, Figma, Mailchimp, and familiarity with social media platforms.
  • Advanced understanding of SEO principles, digital media strategies, and media relations.
  • Willingness to pursue additional training and professional development opportunities.

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