Lead Generation Analyst

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Charlotte, United States Search Solution Group Full time

Job Title: Lead Generation Specialist (Reply.io Expert)


Overview: We are seeking a Lead Generation Specialist with expertise in utilizing Reply.io to drive our lead generation efforts. In this role, you will leverage your proficiency with Reply.io's features and capabilities to identify, engage, and qualify potential leads for our services. You will collaborate closely with our sales and marketing teams to optimize campaigns and generate high-quality leads.

Responsibilities:

  • Utilize Reply.io to create and manage multi-channel outreach campaigns, including email sequences, LinkedIn automation, and follow-up sequences.
  • Customize and optimize email templates, sequences, and workflows to maximize engagement and response rates.
  • Research and identify target prospects and companies to build highly targeted lead lists.
  • Monitor campaign performance metrics, such as open rates, response rates, and conversions, and make data-driven adjustments to improve results.
  • Collaborate with the sales team to ensure seamless handoff of qualified leads and provide feedback on lead quality.
  • Stay updated on Reply.io's features, best practices, and industry trends to continuously improve lead generation strategies.

Qualifications:

  • Bachelor's degree in marketing, business administration, or related field (preferred).
  • Proven experience using Reply.io or similar sales engagement platforms to generate leads and manage outreach campaigns effectively.
  • In-depth understanding of email marketing principles, including segmentation, personalization, and A/B testing.
  • Strong analytical skills and the ability to interpret campaign data to drive insights and optimizations.
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and engage prospects.
  • Detail-oriented with a focus on delivering high-quality leads and maintaining accurate records.
  • Ability to work collaboratively in a team environment and adapt to changing priorities and requirements.

Additional Requirements:

  • Certification or training in Reply.io or other sales engagement platforms (preferred).
  • Experience integrating Reply.io with CRM systems (e.g., Salesforce, HubSpot) for seamless lead management.
  • Proactive attitude with a passion for staying ahead of industry trends and implementing innovative lead generation strategies.

Benefits:

  • Competitive salary.
  • Comprehensive health benefits package.
  • Dynamic and supportive work environment with opportunities for growth and advancement.

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