Associate Marketing Manager

7 days ago

Minneapolis, United States Vantage Point Consulting Inc. Full time

Job Title: Associate Marketing Manager

Location: Minneapolis, MN

Duration: 5 months+

Job Description:

  • We are seeking a highly skilled Associate Marketing Manager to join our team on a contract basis to cover for our Marketing Manager's maternity leave.
  • The ideal candidate will have a strong background in multi-channel marketing, with experience in customer acquisition and lifecycle strategies.
  • They will play a crucial role in driving subscriber growth and engagement across various platforms.


Responsibilities:

  • Execute lead generation marketing campaigns and evergreen efforts to drive the creation of new teams, streams, and subscribers.
  • Implement paid digital and portfolio marketing strategies to drive subscriber acquisition.
  • Maintain and optimize data-driven customer lifecycle journeys to retain customers and drive member signups across multiple channels.
  • Collaborate with Product Marketing and B2B Brand Marketing teams to optimize product offerings and user journeys.
  • Work closely with creative marketing and CRM teams to execute marketing campaigns effectively.
  • Manage the curation, development, QA, and approval of brand newsletters.
  • Leverage engaging content to increase website traffic and encourage user engagement and retention.
  • Activate marketing deliverables with ad partners and Better Together partners to maximize synergistic initiatives.
  • Support Client symphony events where relevant.
  • Grow and engage with the B2C database to continue building the SportsEngine brand.


Knowledge and Skills:

  • Experience in creating and optimizing customer journeys and sales funnels.
  • Ability to develop behavior-based marketing tactics that drive conversions and reduce churn.
  • Understanding of omni-channel marketing best practices and tactics.
  • Continual learning mindset to adapt to changes in business and product updates.
  • Strong public speaking and presentation skills.
  • Experience leveraging customer insights to drive strategy.
  • Excellent planning, organizational, and project management skills.
  • Exceptional written and verbal communication skills.
  • Ability to manage priorities and balance departmental relationships effectively.


Qualifications:

Associate Marketing Manager Required Qualifications:

  • 1+ year(s) of email marketing experience with strong brands, demonstrating success with implementing multiple acquisition and nurture campaign strategies.
  • 1+ year(s) of digital marketing experience spanning paid social, paid search, and web application development to drive customer acquisition and engagement.
  • Knowledge of industry email marketing regulations and best practices.
  • Solid understanding of campaign lifecycles and audience segmentation.


Desired Characteristics:

  • Experience with CRM software programs like Salesforce, Marketing Cloud, Drupal, WordPress, Intercom, or similar.
  • Proactive, high-achieving self-starter with an adaptable, change-oriented mindset.
  • Strong team player with the ability to foster relationships across multiple levels and functions.
  • Bachelor’s degree in Marketing or related field.
  • Passion for sports and technology.

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