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Marketing Analyst

2 months ago

Boston, United States Yoh, A Day & Zimmermann Company Full time

The Digital Marking Analyst will report to the Head of Digital, Global Marketing and will play a key role in executing the digital marketing roadmap to build a lasting digital connection with existing clients and prospects.


Requirements

  • Working in collaboration with marketing strategists, product marketing, compliance, UX/UI, brand, and analytics, lead the execution of new digital experiences and enhance existing ones to continue to raise brand awareness
  • Build a management optimization calendar to monitor key journeys and make recommendations.
  • Coordinate, build and manage email marketing campaigns in Marketo, including content, message, segmentation, and analysis
  • Manage the PPC and SEO planning for regional capabilities pages (this requires the candidate to be highly proficient at managing Google Ad accounts)
  • Work with the regional SEO partner and agency to ensure the right keywords are provided and content is tracked and optimized
  • Monitor KPIs and ensure these are met Social media
  • Coordinate, build and manage social media campaigns
  • Provide social media best practice and partner with the social media lead to keep up to date with new enhancements and activities Analytics
  • Undertake post-campaign analysis, producing wrap-up reports and making recommendations for campaign improvements, in collaboration with the firm’s Analytics team


Experience

  • 8+ years' digital marketing experience, preferably B2B
  • Data-driven, with excellent analytical skills and critical thinking
  • Proven knowledge of Salesforce, Marketo and AEM
  • Knowledge and management experience of LinkedIn (Live Events and Campaign Management)
  • Excellent knowledge of Google Analytics, AdWords and Trends
  • Knowledge of SEO and PPC best practices
  • Familiarity with HTML, CSS and JavaScript desirable