Social Media Marketing Manager

2 weeks ago

Oakland, United States Hodo Full time

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Location

This role is based in Oakland, California, with remote working. Schedule is 20 to 40 hours per week. Monday to Friday with limited events on weekends. Very limited travel.


Job purpose

The Social Media & Influencer Marketing Manager leads key marketing initiatives on social media platforms and manages the influencer marketing program to enhance brand visibility, engage target audiences, and support business goals. You’ll be responsible for developing and executing on a social media strategy while managing influencer relationships. You’ll create the annual social and influencer marketing calendars. You’ll also be responsible for developing content either independently or working with Hodo’s creative team.

The ideal candidate is independent, proactive, and a creative thinker with very strong analytical skills who is comfortable executing multiple projects in a fast-based business environment. He/she/They can manage campaigns with multiple stakeholders and deliver strong results while maintaining positive, inspiring relationships with influencers. He/she/they are also very familiar with social media platforms and trends, particularly, TikTok, including social ad platforms. Experience in plant-based foods and refrigerated CPG is a plus but not required.


Duties and responsibilities

● Social media and influencer strategy: Develop and implement a comprehensive social media & influencer engagement strategy to increase brand awareness, engagement and conversion across various platforms such as Instagram, TikTok, and Facebook.

● Campaign Promotion & Social Media Management: Assist in the development and execution of social media campaigns and promotions to drive brand awareness, increase engagement, and drive sales. Manage and maintain our brand's presence on social media platforms including posting of regular updates, responding to comments and messages, and actively engaging with our followers

● Content Creation: Develop engaging and visually appealing content (especially video) like plant-based recipes, cooking tips, product reviews, and lifestyle inspiration, either independently or working with Hodo’s creative team

● Influencer Engagement: Develop and implement an influencer engagement strategy. Identify, recruit, and manage influencers, bloggers, and content creators to amplify brand messaging and reach new audiences including negotiating contracts and ensuring campaign deliverables are met

● Analytics and Reporting: Report on key metrics such as engagement, reach, and conversion rates to evaluate the effectiveness of campaign efforts and provide insights for optimization

● Trendspotting, Feedback and Insights: Monitor social channels for trends, insights and opportunities to optimize content and engagement strategies. Gather feedback from our audience and provide insights to internal teams to help shape product development, marketing strategies, and brand messaging.

● Other marketing: Lead or support other marketing campaigns, as required (e.g., social or other ads marketing, email marketing)


Qualifications

● Bachelor’s Degree in marketing, business, film, communications, or related field

● Creative mindset with a knack for storytelling and content creation and/or managing content creators

● Proactive problem-solver

● Ability to work independently and as part of a team, with excellent time management and organizational skills

● Proficient in using social media platforms, including TikTok, Instagram, Twitter, and Facebook and knowledge of best practices, and familiarity with social media and marketing software tools (e..g, Hootsuite, Google Analytics, Google spreadsheets, Microsoft Excel, Asana, etc.)

● Demonstrated ability to analyze data, derive insights, and make data-driven decisions

● Excellent communication skills, both written and verbal

● Passionate about plant-based foods/cooking, and living a sustainable lifestyle

● Pass all background checks and legal employment requirements

● Previous experience in marketing, social media management, content creation, influencer marketing and/or in fast moving CPG, is a plus, but not required


Benefits (for full-time only)

● Medical, dental and vision insurance

● 401K

● Paid time off program

● Flexible Spending Accounts

● Free Hodo products


Working conditions

● Flexible work schedule

● Ability to work remotely


Physical requirements

● This position primarily involves working in a sedentary office environment, utilizing computers and other electronic devices for extended periods


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