Senior Manager of Direct Marketing Analysis

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Chesterfield, United States American Direct Marketing Resources Full time

Join Our Team at American Direct Marketing Resources as Senior Manager of Direct Marketing Analysis & Data Services


Are you a seasoned professional with a passion for blending direct mail marketing and data analysis? If so, we have an incredible opportunity for you American Direct Marketing Resources, a leading direct marketing agency in St. Louis, Missouri, is on the lookout for a strategic and detail-oriented Senior Manager to spearhead our Data Services and Analysis team. Take the lead in managing data processing, offering technical guidance, and driving insights that will elevate our direct marketing campaigns.


Responsibilities:

  • Manage data processing and ensure data hygiene across direct mail, digital, and email marketing, as well as marketing fulfillment.
  • Provide technical guidance to the Agency team, with a focus on direct mail expertise.
  • Lead a talented team of data specialists and analysts to ensure accurate and timely project completion.
  • Create specifications for information processing, analysis, and reports based on business requirements, offering valuable insights.
  • Analyze data related to client direct mail marketing campaigns, producing insightful reports to optimize marketing efforts.
  • Collaborate with internal associates, customers, and vendors to build strong relationships.
  • Continuously strive to gain a deeper understanding of our business environment and customers' needs.


Qualifications:

  • 7+ years of experience managing data processing and analytics for direct mail marketing campaigns.
  • Expertise in standard direct mail data processes, USPS Postal Software Products, matching processes, data cleansing, address hygiene, and conversions.
  • Familiarity with Data Management Platforms or integrated processing tools (e.g., RedPoint, Informatica, BCC Software).
  • Knowledge of USPS Policies and exposure to the USPS presort process.
  • High level of expertise in direct mail marketing and exposure to other direct marketing channels.
  • Familiarity with business intelligence and analytical tools (e.g., Microsoft Power BI or Tableau).
  • Proficiency in data management techniques and programming skills.
  • General knowledge of databases, with experience in database analysis.
  • Fundamental knowledge of statistics in a direct marketing environment.
  • Demonstrated organizational, analytical, and conceptual ability.
  • Strong attention to detail and effective communication skills.
  • Ability to work both independently and collaboratively within a team.
  • A track record of meeting tight deadlines and achieving results in a dynamic environment.


Education:

  • A degree in an applicable field (marketing, MIS, computer science, etc.) is required. Advanced degree is a plus.


Job Details:

  • Location: Chesterfield, MO
  • Job Type: Full-time


We Offer:

  • Comprehensive day-one medical benefits
  • Generous PTO
  • Employer-matched 401K
  • Company-funded profit-sharing plan
  • Casual dress policy
  • Annual Health Fairs
  • On Site Fitness Center
  • Gym Membership Discounts
  • And more


About Us:

Welcome to American Direct – your go-to Direct Marketing Advertising Agency with over 40 years of expertise Boasting a team of almost 80 associates, we specialize in consumer direct mail and digital direct marketing, catering to industries like Finance, Insurance, Retail, Membership, and Travel nationwide.


Impressively, our dedicated associates have an average tenure of over 15 years, reflecting our commitment to excellence. Equally noteworthy is the trust our clients place in us, with many choosing American Direct as their direct marketing agency for decades.


As a full-service direct marketing agency, we own the direct marketing campaign process for our clients – from annual planning and creative development to list selection, modeling, print production, deployment, and back-end analysis. Clients consistently rave about our unmatched client service.


What sets us apart? Proven superior response rates in head-to-head tests against other agencies. Join us and be a part of the best team in direct marketing and take your career to new heights

When applying, please fill out the requested information and upload your cover letter and resume. In the cover letter, tell us more about yourself and why you think you are a great fit for this role.


ADMR is an equal opportunity employer.

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