Marketing Manager

3 weeks ago

Piscataway, United States PalletTrader Full time

About Us: PalletTrader is the leading digital marketplace and comprehensive pallet management console that combines advanced technology, industry expertise, and tailored managed services to revolutionize the way businesses handle their pallet needs. Offering a full spectrum of services, from a powerful online marketplace to fully managed outsourced solutions, PalletTrader empowers companies of all sizes to streamline operations, enhance visibility, and reduce total cost of ownership



Role Overview: PalletTrader is seeking a detail-oriented, results-driven Marketing Manager who excels in tactical execution and collaborative teamwork. You will be responsible for executing a broad range of marketing activities, from digital campaigns to conference management, while working closely with the team to develop and implement strategies that drive growth. If you're ready to take on a hands-on role that blends creativity with analytics, this could be the perfect opportunity for you


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Key Responsibilities:

Content Creation & Management

  • Build and execute on creative and content posting across multiple platforms
  • Develop and manage a content calendar, ensuring consistent delivery of monthly newsletters, blogs, and press releases

Digital Marketing Campaigns

  • Manage paid advertising campaigns across HubSpot, Google Ads, LinkedIn Ads, and other digital platforms
  • Create and manage sequences and drip campaigns to nurture leads and drive conversion
  • Develop playbooks and workflows for consistent execution of digital marketing efforts

Event & Conference Management

  • Take complete ownership of tradeshow/conference planning and execution, from logistics to post-event follow-up
  • Coordinate with the team to ensure a strong presence at industry events
  • Research and own the submission process for industry awards

Reporting & Analytics

  • Generate and analyze regular reports on campaign performance, funnel metrics, and overall marketing effectiveness
  • Maintain and update dashboards to provide real-time insights into marketing activities

Systems & Tools Management

  • Oversee integrations, log-ins, subscriptions, and the asset and content library
  • Ensure efficient use of tools like HubSpot, ZoomInfo/Sales Intel or alternatives to support marketing efforts

Collaboration & Strategic Input

  • Work hand-in-hand with the team to brainstorm ideas and execute strategies that align with business goals
  • Provide support in developing and maintaining Playbooks and other key marketing documents
  • Update the newsroom and manage communications related to company achievements and updates

Associations & Memberships Management

  • Manage and actively engage in industry associations and memberships to maximize their value
  • Attend key events and participate in networking opportunities to build relationships and drive business growth
  • Continuously evaluate the ROI of each membership and adjust participation strategies as needed


Qualifications

  • Minimum of 3-5 years of experience in a marketing role with a focus on tactical execution
  • Proficiency in HubSpot is strongly preferred for this role
  • lStrong knowledge of digital marketing and various marketing strategies
  • Experience with tools like Google Analytics, Zoominfo/Sales Intel, Asana and other systems
  • Proficiency with marketing automation tools and analytics platforms
  • Excellent project management skills with the ability to handle multiple tasks simultaneously
  • Strong analytical skills with a focus on data-driven influences
  • Ability to collaborate effectively with cross-functional teams.

Preferred Qualifications

  • Experience in the supply chain or logistics industry.

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