Marketing Manager

2 weeks ago

Plano, United States Creative Circle Full time

Our client is the Product Marketing team of a global tech leader seeking a Product Marketing Manager/Strategist for a 1-year assignment with likely extension that will be 40 hours/week and onsite 4 days/week (Monday-Thursday) in the Plano, TX office.


The Product Marketing Manager/Strategist will:

- Own and champion division marketing strategies and activations within the the product category division

- Identify market opportunities and GTM strategies for product category

- Drive the implementation of the strategy through a formal brief presented to key internal and external stakeholders in order to develop a detailed tactical and KPI measurement plan

- Establish a formal and frequent cadence of reporting results through the development of a KPI dashboard and bi-monthly live meeting forum for key projects

- Consistently optimize the plan to maximize ROI and shift company financial resources into tactics that are delivering expected business results

- Serve as the nexus that connects together key stakeholders within the marketing organization both locally and globally; with non-marketing cross-functional teams; agency partners; and business leadership

- Foster collaboration to create and coordinate an integrated marketing execution of strategy

- Serve as the overall marketing expert of category and competitor product portfolios, GTM and marketing strategy to help the team develop industry leading marketing strategy

- Drive the creation of a shared reality within the marketing organization by providing a regular overview of the business goals, market situation, company and competitor product portfolios, target consumer personas, customer context (carriers and retailers), and competitor marketing playbooks


The Marketing Manager/Strategist must have:

- 4+ years of experience in product marketing or business strategy within the consumer tech, CPG or FMCG industry

- Ability to work in a fast-paced environment with a willingness to rapidly ramp up and lead the strategy, selection and measurement of partners with minimal supervision

- Ability to collaborate across company from strategic, analytical, and creative perspectives, with a focus on performance-based marketing outcomes

- Proven track record of challenging the status quo in order to create new product marketing playbooks

- Excellent collaboration and communication skills


Bonus:

- MBA

- Experience with sport franchises, music, celebrities, lifestyle, and luxury as well digital-first brands/apps

- Experience in the mobile space, specifically mobile consumer hardware and software and how they work together

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