Paid Media Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Boise, United States VELOX Media Full time

Are you a Rockstar at managing digital advertising campaigns? We are on the hunt for the next great addition to the VELOX team. The right person to join our team will be ambitious and motivated to be the best in digital advertising. You should love exploring the newest, latest, and greatest. You’ll also want to share this knowledge with our account managers and, of course, our clients.


This position will have an extreme focus on Google Ads, Facebook Ads, Pinterest, Microsoft Advertising. You’ll participate in strategy discussions for yielding more conversions for our clients and help set scaling points.


Responsibilities


  • Lead bid management strategies for PPC campaigns (ranging from Ten Thousand to Five Hundred Thousand in monthly spend) primarily on Google, with some activity through Facebook, Bing, Yahoo, AdRoll, Amazon.
  • Serve as the daily client-facing contact, working with our clients - addressing questions and requests as they arise.
  • Build, drive and optimize successful Google, Facebook, and other PPC marketing campaigns
  • Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.
  • Constant ongoing creation of keywords, display banners, and ad copy
  • Manage Display network placement lists on AdWords and through other contextual and behavioral advertising platforms.
  • Work with cross-functional teams on increasing ad relevancy scores and average ad position
  • Interpret trends and make recommendations based on client ROI, CPA, CPC, CTR and ROAS
  • Ability to effectively work with designers and developers and comfortable laying out a wireframe for a landing page or sketching new banner ads.


Required Skills


  • 3+ years in Managing Ad Campaigns
  • 2+ years Google Ads or Facebook Ads Experience
  • Advanced level skills in Excel
  • Google Ads & Facebook Ads Certified
  • Strong communication skills; able to communicate complex information clearly
  • Undergraduate degree in business/marketing OR equivalent experience


Benefits


  • Top-Tier Competitive Compensation
  • Health, Dental, & Vision Insurance (Company Matched)
  • Generous 401k (Company Matched)
  • Life Insurance (Company Paid)
  • 3 Weeks of Paid Vacation & 12 Paid Holidays
  • Empowered Work Schedules
  • Private Downtown Parking (Company Paid)
  • Walking Distance to Greenbelt & BODO
  • On-Site Gym & Complimentary Personal Training (Weekly)
  • Team Building Events, Catered Lunches & Numerous Company Parties
  • Kombucha On Tap


About VELOX Media


We are an ROI-driven agency. Our clients demand performance and so do we. We are highly analytical and work diligently to determine the best mix of ad placement, platform, technical approach, target, message, call-to-action, and everything else required to scale our clients to the next revenue level.


What's our culture like?


We’re kind of like one big (or small depending on where you’re from) family. We like to work hard and have fun. We’re serious about getting it right and have a lot of laughs along the way. Accountability is huge for us because the buck stops here. We don’t make excuses. We’re persistent and persuasive, thrive on strategy, and "always striving for greatness" is the name of our game.

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