Vice President Marketing
1 month ago
About Kids on the Move (KOTM):
KOTM was established forty years ago with the mission of “Empowering Families, One child at a Time”. We do this through innovative programs that specialize in child development services that support not only the child but also aim to provide education and support for parents. Our services include Autism Center, Early Head Start, Early Intervention, childcare and respite services. We receive funding for these programs through donations, federal and state grants as well as fee for services.
We are embarking on a critical goal that will keep KOTM going for the next forty years by raising $150M that will be used to build a state-of-the-art facility that will allow us to double and possibly even trip the number of families we are able serve in Utah County. Our VP of Marketing will work closely with our Development Team and C-Team to help us reach this important goal.
Job Summary:
Kids on the Move (KOTM) seeks a Vice President of Marketing to lead and manage its marketing and communications efforts. This role involves strategic planning, team leadership, and collaboration to promote the organization’s mission and programs. The VP of Marketing will develop and implement marketing strategies to enhance visibility, engage stakeholders, and support fundraising initiatives.
Key Responsibilities:
Strategic Planning and Execution:
- Develop and implement a strategic marketing plan that aligns with the organization’s mission and goals.
- Conduct market research and analysis to identify trends and opportunities.
- Oversee the execution of marketing campaigns across various channels.
Team Leadership and Development:
- Lead, mentor, and manage the marketing and communications team.
- Set performance goals, provide feedback, and support professional development.
Brand Management and Public Relations:
- Maintain a consistent brand identity and manage public relations efforts.
- Develop media relations strategies and act as a spokesperson when needed.
Digital Marketing and Analytics:
- Oversee digital marketing initiatives, including social media, email marketing, and website management.
- Utilize data analytics to measure and improve campaign effectiveness.
Content Creation and Storytelling:
- Oversee the creation of content that communicates the organization’s impact.
- Ensure consistent messaging across all marketing materials.
Fundraising and Donor Engagement:
- Collaborate with the development team to support fundraising efforts.
- Develop campaigns to engage donors and highlight the organization’s needs.
Community and Stakeholder Engagement:
- Engage community members and stakeholders in the organization’s mission.
- Promote events and initiatives to build community support.
Budget Management:
- Develop and manage the marketing budget.
- Track expenditures and report on ROI to the Executive Director and Board of Directors.
Cross-Functional Collaboration:
- Collaborate with program, development, and operations teams.
- Participate in senior leadership meetings to contribute to overall strategy.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field (Master’s degree preferred).
- 10+ years of marketing experience, with 5+ years in a senior leadership role.
- Strong community presence and network.
- Proven success in developing and executing marketing strategies.
- Strong leadership and team management skills.
- Experience in digital marketing, content creation, and brand management.
- Proficiency in marketing analytics and data-driven decision-making.
- Excellent communication and presentation skills.
- Passion for our mission and appreciation of the KOTM programs, our mission, and our role in the community.
- Successful track record creating and executing marketing strategy that produced revenue in excess of $100M.
- Must be data-driven and analytical-minded.
- Experience in the design and implementation of workflows and campaigns that helped guide leads through the funnels and customer relationships.
- Develop and execute comprehensive event marketing plans that align with the company goals and objectives.
- Excellent leadership, communication, and decision-making skills.
- Experience in digital and print marketing, content marketing, and social media marketing.
- Proven ability to plan and manage budgets.
Benefits:
KOTM offers a wide range of benefits including 401k employer match, medical, dental, vision and many ancillary benefits. Additionally, KOTM offers a very generous holiday schedule that includes 30 days of KOTM specified holidays, PTO and sick time.
Equal Employment Opportunity:
KOTM is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
At Will:
Employment with [Nonprofit Organization] is at-will. This means that either the employee or the employer may terminate the employment relationship at any time, with or without cause or notice.
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