Marketing Manager

3 weeks ago

Sunrise, United States HealthTrust Workforce Solutions Full time

GENERAL SUMMARY OF DUTIES - We are seeking a creative and detail-oriented Marketing Manager to join our marketing team. The Marketing Manager will play a crucial role in ensuring the consistent representation of our brand across all marketing channels and touchpoints and facilitating brand initiatives from a broader scale. This position requires a passion for branding, exceptional organizational skills, and the ability to collaborate with cross-functional teams. If you are a brand enthusiast with a knack for maintaining brand integrity, we want to hear from you.


SUPERVISOR – VP of Marketing


SUPERVISES – None


ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO:

  • Management: Assist in developing, executing, tracking and analyzing marketing campaigns across all marketing channels (traditional, organic, paid, referral, social, etc.) while maintaining marketing best practices and brand guidelines.
  • Collaboration: Serve as team lead and initial source of escalation for in-office counterparts. Work directly with marketing leadership to plan strategies and confidently engagement with company leadership on initiatives.
  • Management: Contribute to the idea generation and creation of content, including blogs, social media, thought leadership, etc. while taking ownership of the project management aspects of getting the content created while working with writers, designers, leadership, teammates and internal and external vendors.
  • Research: Conduct research on industry trends, competitive analysis, and customer insights to create campaigns and brand strategies to ensure our brand is best-in-market.
  • Audits: Monitor and audit brand touchpoints to identify any inconsistencies and areas for improvement. Propose and implement corrective actions in collaboration with other team members as needed.
  • Track and report on the effectiveness of all campaigns and branding initiatives. Provide ROI, insights and recommendations for effectiveness of campaigns and improvement based on data analysis.
  • Collaborate with cross-functional teams, including recruitment and department leaders, IT, project management, external vendor partners, and other members of the marketing department, to ensure brand efforts align with overall marketing strategies and business needs. Communicate brand guidelines and expectations to internal and external stakeholders as needed.


KNOWLEDGE, SKILLS, & ABILITIES – This position requires the following minimal requirements:

  • experience in campaigns, brand coordination and content management or a similar role
  • understanding of campaign planning and execution
  • in presentation preparation in Power Point, Canva, and other design software tools (Adobe Creative Suite)
  • written and verbal communication skills
  • organized with strong project management abilities
  • to multitask and meet deadlines in a fast-paced environment
  • thinking and problem-solving skills
  • to detail and passionate about campaign and brand management
  • of healthcare and/or staffing is a plus


EDUCATION – Bachelor's degree in Marketing, Advertising, Business, or a related field


EXPERIENCE –3 to-4 years of related experience required


PHYSICAL DEMANDS/WORKING CONDITIONS –

Exert up to 20lbs of force occasionally, and/or up to 10lbs. frequently and/or constantly.

Requires prolonged sitting, some walking, standing, repetitive tasks/motions and stretching.

Requires clarity of vision, eye-hand-foot coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, and other office equipment.

Requires the perceiving the nature of sounds at normal speaking levels with or without correction; ability to receive detailed information through oral communication, and to make the discriminations in sound.

Requires normal eyesight to record, prepare and communicate appropriate reports.

Requires dexterity to type.

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