Search Marketing Manager

Found in: Appcast Linkedin GBL C2 - 3 weeks ago

Boston, United States 24 Seven Talent Full time

Search Marketing Manager

Hybrid - Boston, MA 3 times per week


Role Overview:

The Marketing Manager - Paid Search plays a pivotal role in orchestrating and driving the success of client projects across a multitude of industries within the paid search landscape. This position carries the responsibility of meticulously managing paid search campaigns on a day-to-day basis, covering all aspects from campaign inception to optimization and comprehensive reporting. Reporting directly to the Group Media Director, this position requires strong client-facing capabilities.


Responsibilities:


Campaign Strategy Execution:

  • Leading the strategic planning, execution, and oversight of Paid Search campaigns, involving account setup, strategic formulation, account structuring, creative ideation, and keyword acquisition.
  • Conducting extensive research on clients' brands and industries to gain deep insights into their business objectives, with the aim of achieving maximum effectiveness in Paid Search initiatives.
  • Performing in-depth reviews and analysis of competitor websites to extract valuable insights that inform strategic decisions.
  • Crafting Paid Search plans by integrating insights from media and brand teams, ensuring seamless alignment with broader cross-channel marketing endeavors.
  • Periodically contributing to the development of strategies for potential new business opportunities.


Campaign Management and Reporting:

  • Directly managing daily campaign budgets and implementing optimizations across ad copy, landing pages, and keyword bids.
  • Monitoring, tracking, and evaluating campaign performance against client-specific Key Performance Indicators (KPIs) and established benchmarks.
  • Generating comprehensive reports enriched with insights derived from search engine data, conversion metrics, and on-site performance indicators.
  • Delivering insightful campaign presentations directly to clients.


Additional Responsibilities:

  • Overseeing the onboarding process for new Paid SEM Clients.
  • Executing PPC Campaign Setup procedures.
  • Conducting PPC Campaign Optimization activities.
  • Supervising multiple remarketing campaigns.
  • Collaborating closely with traditional and digital media planners and buyers to seamlessly integrate Paid Search into proposed media plans and strategies.
  • Leveraging digital marketing analytics across various platforms to guide marketing optimization decisions.
  • Engaging directly with clients to provide clarity on paid search performance.


Skills and Qualifications:

  • Proficiency in understanding diverse business requirements and effectively applying Paid SEM strategies to meet them, accommodating budgets of varying sizes.
  • Clear and concise communication skills to effectively convey campaign performance to clients with varying levels of expertise.
  • Exceptional multitasking abilities, with the capability to manage multiple tasks simultaneously at a high level.
  • Strong collaboration skills to coordinate with internal media managers for timely approvals, creative asset development, and accurate information trafficking.
  • Proficient utilization of Google Analytics to extract performance insights essential for campaign and broader digital marketing optimizations.


Professional Certification:

  • Google AdWords Certification


Experience:

  • Minimum of 5 years of hands-on experience in managing multiple PPC Campaigns concurrently across various industry verticals.

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