Digital Marketing Specialist
4 days ago
Digital Marketing Specialist
Industry: Fortune 500 Finance Company
Location: REMOTE
Duration: 6-month contract
Pay rate: $30-$35/hr
We are seeking a Digital Marketing Specialist with strong expertise in Salesforce. This role involves managing and optimizing Salesforce operations, supporting data-driven marketing strategies, and contributing to the enhancement of tools and systems. Ideal candidates have a background in financial services, specifically asset management, along with a passion for analytics, problem-solving, and innovation.
Key Responsibilities:
- Manage and maintain Salesforce CRM, including user administration, custom objects, custom fields, page layouts, workflow rules, validation rules, reports, and dashboards.
- Provide day-to-day operational support for sales systems and tools, ensuring data accuracy and system functionality.
- Develop and implement reporting and analytics capabilities to support sales and marketing strategies.
- Oversee data management and cleanup projects to improve data quality and usability.
- Collaborate with stakeholders to identify system enhancements, research new tools and applications (including AI-based solutions), and implement improvements.
- Provide training and educational resources to Salesforce users, ensuring they can effectively leverage the platform.
- Utilize project management tools like JIRA to track tasks, prioritize initiatives, and ensure timely delivery of projects.
- Support cross-functional teams by providing insights derived from Salesforce reporting and analytics.
Qualifications:
- Experience:
- 2+ years of proven experience with Salesforce.
- Financial services experience (asset management preferred).
Skills:
- Proficiency in Salesforce administrative tasks (user profiles, workflow rules, reports, dashboards, etc.).
- Advanced knowledge of Excel and proficiency in the Microsoft Office suite.
- Familiarity with JIRA and other project management tools.
- Strong analytical, problem-solving, and organizational skills.
- Exceptional interpersonal and communication skills.
Certifications:
- Salesforce certification is a plus.
Additional Knowledge:
- Familiarity with data management, cleanup projects, and system limitations.
- Experience training users and creating educational resources.
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