Category Manager II, HBC Beauty

3 weeks ago


Cincinnati, United States Kroger Full time

Description


Serve as the leader of a category of medium to large size and/or complexity and have the 4Ps accountability across all channels. Responsible for owning end-to-end assortment, financials, and overall category strategy with inputs from support teams to make data-driven decisions that reflect local needs. Demonstrate the company s core values of respect, honesty, integrity, diversity, inclusion, and safety.


Responsibilities


- Develop formalized short and long-term category strategies and tactics that deliver a unified customer experience across all channels (brick & mortar, extended aisle, digital shelf)

- Stay ahead of and respond to industry/customer trends; understand market share and competition; escalate communication to relevant parties (i.e., Our Brands or Divisions) with changes and important initiatives

- Understand all available levers across 4Ps to drive category forward and achieve KPIs and goals; be proficient across all systems (NEXT, Stratum, etc.); drive and manage full product life-cycle, including add/deletes and relevant cross-functional meetings

- Build assortment after reviewing data from vendors, 84.51 and Our Brands; gather division input during feedback window, managing expectations and communication on segmentation and local assortment needs

- Oversee plan-o-gram process, including deadlines, placement, and flow, ensuring guidelines are met

- Track and monitor SKU performance and adjust assortment, as needed, to meet financial and strategic goals

- Maintain category budgets, forecasts, and plans; understand contribution to total enterprise and division goals

- Establish price and category architecture and provide input on trends for programs

- Review inclusion in pricing programs with an eye to item financial performance and category strategy

- Set base prices and use data to evaluate decisions to deviate from pricing algorithm recommendations

- Determine response to competitor price moves or cost change based on recommendation from Pricing team

- Oversee promotional strategy to engage customers and drive excitement

- Review past ad performance and define promo strategies & goals, including A/B strategies for major promos

- Select products for promotion, leveraging data on shelf capacity, number of stores selling, display locations

- Set starting promotional prices and define guardrails for promo planners as they tailor prices to divisions

- Understand timing of Test & Learns and how to properly manage process

- Oversee end-to-end product flow and provide direction for stores/replenishment when supply issues occur

- Manage strategic vendor relationships, including communicating priorities and assortment opportunities, identifying long-term supply changes, negotiating competitive prices, and staying ahead of industry trends

- Engage vendors, source promo offers, decide on awards; provide directional forecast needs

- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports

- Must be able to perform the essential job functions of this position with or without reasonable accommodation


Qualifications for Candidates


Minimum

- 3+ years of experience in category management, buying/procurement, merchandising, operations, or brand management within CPG, specifically beauty and cosmetics

- Proficient in Microsoft Office

- Strong organization and multi-tasking skills

- Strong analytical and problem-solving skills

- Demonstrated ability to coach and train

- Strong attention to detail

- Excellent oral/written communication skills


Desired

- Bachelor's Degree

- Any vendor negotiations or promotional planning experience

- Any division sales manager, store coordinator, or store manager experience


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