Marketing Operations Manager

1 week ago

Louisville, United States OnPoint Warranty Solutions, LLC Full time

The Marketing Operations Manager plays a crucial role in optimizing the efficiency and performance of marketing strategies. This role ensures that the marketing team has the tools, processes, and data necessary to run campaigns effectively, while also driving continuous improvement in marketing performance through detailed analysis and reporting.


Key Responsibilities:

Campaign Management & Execution:

  • Coordinate the planning, execution, and optimization of marketing campaigns across various channels (email, social media, paid advertising, etc.).
  • Ensure marketing activities align with company goals and strategies.

Marketing Automation & Technology:

  • Oversee the implementation and management of marketing automation tools (e.g., HubSpot, Marketo, Salesforce).
  • Evaluate and integrate new marketing technologies to improve performance and efficiency.
  • Ensure the marketing team is effectively utilizing all tools and platforms.

Data Management & Reporting:

  • Track, analyze, and report on key marketing metrics (e.g., campaign performance, lead generation, conversion rates).
  • Develop and maintain marketing dashboards for leadership to monitor progress toward goals.
  • Manage marketing databases and ensure the integrity of customer and prospect data.

Process Optimization:

  • Identify and implement processes to streamline workflows, improve communication, and increase productivity within the marketing department.
  • Collaborate with cross-functional teams (sales, product, finance) to ensure alignment between marketing efforts and broader business goals.

Budget Management:

  • Assist in managing the marketing budget, ensuring funds are allocated efficiently to maximize return on investment (ROI).
  • Monitor marketing spend and analyze cost effectiveness of campaigns.

Lead Generation & Nurturing:

  • Support demand generation efforts by ensuring proper segmentation, lead scoring, and nurturing processes are in place.
  • Work closely with sales teams to ensure seamless lead handoff and optimize the conversion of marketing-qualified leads (MQLs) to sales-qualified leads (SQLs).

Team Collaboration:

  • Serve as a liaison between marketing, sales, and other departments to ensure cohesive and coordinated efforts.
  • Provide training and support to the marketing team on new tools, systems, and best practices.


Required Skills & Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 3-5 years of experience in marketing operations or a related field.
  • Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo).
  • Proficiency with CRM systems (e.g., Salesforce) and data analytics tools (e.g., Google Analytics).
  • Excellent organizational, analytical, and communication skills.
  • Ability to work cross-functionally and manage multiple projects simultaneously.
  • Experience in project management and process improvement.


Preferred Qualifications:

  • Experience in a B2B marketing environment.
  • Familiarity with SEO, paid media, and content marketing strategies.
  • Strong data analysis and reporting skills, with a focus on marketing performance metrics.


Key Competencies:

  • Problem-solving mindset and ability to work in a fast-paced environment.
  • Attention to detail and commitment to accuracy.
  • Ability to translate complex data into actionable insights.
  • Leadership capabilities, including mentoring and guiding junior team members.



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