Marketing Manager

3 days ago

Palm Beach County, United States Michael Aram Full time

Michael Aram is looking for a talented Marketing Manager to plan and execute our marketing and communications strategy. This role will be both strategic and tactical. In this role, you'll be key to driving engagement and amplifying our brand by developing an overall strategy across Michael Aram’s sales channels. 


RESPONISIBILITIES


E-Commerce

Plan online product and promotional calendars to coordinate with creative, marketing and sales. Ensure the site’s imagery and content are updated, pages are merchandised properly, and site functionality is working properly. Conceptualize and build landing pages that drive revenue, develop loyalty programs that increase LTV, and identify and initiate areas of improvement for increased conversion. 


Email Marketing

Manage weekly email marketing strategy to drive incremental revenue, consumer engagement, and support performance and brand marketing goals. Additionally, develop and optimize CRM emails to drive retention and growth in the consumers buying funnel. 


Digital Marketing

Manage content creation and strategy for search, display and social media campaigns. Manage advertising budgets while measuring performance to ensure our investment is maximized across all channels. Additionally, work with affiliates and influencers to drive new means of traffic.


Copy Writing

Write copy that brings Michael’s tone and voice to all channels, including social media, email, website, retail, editorial, and offline formats


Communications

Revamp and execute global social strategy. Stay on top of emerging social channels, analyzing and formally presenting opportunities for growth. Identify, negotiate, and manage ongoing influencer and brand ambassador programs.


Reporting

Responsible for developing weekly and monthly reports about performance, digital trends, key insights and new ideas back to the marketing team. This role will help inspire best-in-class digital leadership across the company. 


EXPERIENCE

  • Minimum 2-4 years of digital marketing experience within a Direct-To-Consumer business. Ideally with a retail or luxury company.
  • Bachelor’s degree in marketing, business or related fields.
  • Entrepreneurial drive with willingness to roll up sleeves and get hands dirty.
  • Experience across Google and Social Media platforms.
  • Comfortable with Adobe Creative Suite.
  • Comfortable with Klaviyo, Mailchimp, Constant Contact, or similar platform.
  • Self-motivated with excellent communication skills


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