Sales Director

1 week ago

Summerville, United States Harmony Senior Services Full time

STATEMENT OF JOB:

The Sales and Marketing Director will oversee the internal and external marketing efforts of the community to meet or exceed the budgeted census.

Responsibilities include but are not limited to:

First Impressions:

  • Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness
  • Develop a model room according to protocols
  • Train all staff on achieving the best first impressions with residents, family, and prospects, to include staff training on telephone etiquette

Market Planning:

  • Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards
  • Complete all marketing reports promptly
  • Lead internal marketing meetings

Sales Process:

  • Manage all inquiries personally when in the building
  • Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines
  • Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director
  • Provide customer service training as part of the orientation of all new hires and at least annually to all staff
  • Promote all appropriate sales enhancements
  • Respond to all information gathered from the Mystery Shopping Program to improve inquiry handling

Lead Tracking and Follow-Up:

  • Use lead tracking system to document all contacts with prospects
  • Respond to inquiries within an appropriate time frame: 1 business day or before the close of business each day
  • Identify needs, barriers, and next steps for each inquiry
  • Generate required reports related to marketing activity by using lead lead-tracking system

Referral Development:

  • Conduct external marketing calls according to corporate schedule, and dependent on census
  • Enter calls in the lead tracking system
  • Follow-up on all external calls
  • Host community events according to predetermined schedule
  • Establish, promote, and/or work with senior care support groups
  • Promote the community as a meeting space for local groups
  • Build community relationships through participation in networking groups at least 1x weekly
  • Serve as educational spokesperson on aging and health issues
  • Develop Resident Referrals through the promotion of incentives and housewarming parties

Requirements:

  • Must have a High School Diploma or GED
  • Bachelor's degree preferred or equivalent experience
  • Three years experience working as a marketing director in senior care
  • Demonstrated ability to build a census
  • Ability to analyze data and develop and implement a marketing plan
  • Strong organizational skills and ability to multi-task and complete projects on time
  • Ability to establish relationships and connections with prospective clients and their families, employees, community resource groups, and management team
  • Must possess strong oral and written communication skills and be proficient using computer programs
  • Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends
  • Must be able to lift, carry, and push up to 25lbs

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