Ecommerce Marketing Manager

2 months ago

Twinsburg, United States Tidewater Staffing Solutions Full time

We are working with a growing company that is looking to optimize marketing strategies. This is an exciting opportunity to work for a global industry leader.


Job Summary:

The eCommerce Marketing Manager plays a pivotal role in developing and executing marketing strategies to drive traffic, conversion, and revenue through digital channels. This individual is responsible for overseeing all aspects of eCommerce marketing, including but not limited to digital advertising, email marketing, SEO/SEM, social media, content creation, and affiliate marketing. The goal is to optimize the online customer journey, increase brand awareness, and ultimately maximize sales and profitability.


Responsibilities:

  • Serve as a key point of contact, internally and externally, for Amazon account, online retailers, related stores, and other internet channels.
  • Develop and execute plans to achieve sales targets; including strategies to penetrate key accounts and grow direct-to-consumer sales.
  • Collaborate with the marketing team to curate the e-commerce buying experience with engaging multimedia content, unique descriptions, and cross-sell/up-sell opportunities.
  • Manage the current catalog and set up new listings, identify opportunities to drive traffic, increase engagement and drive sales conversion, and achieve business performance metrics across websites.
  • Ensure execution of planned product launches, content updates, and promotions on websites and any mobile applications.
  • Monitor website(s) usability and the consumer experience in partnership (with 3rd party vendors) to improve site performance, merchandising options, engagement and conversion.
  • Manage learning management system platforms and build out capabilities.
  • Delivers the mobile app(s) road-map and plans to meet business objectives.
  • Implement and manage SEO optimization, as well as SEM efforts using digital metrics (e.g., site traffic, visitor paths, conversion rates) to optimize online marketing.
  • Create and maintain appropriate and timely analytics for all eCommerce, on-line and mobile activity (display, email, social, search, etc.) to ensure accurate measurement of ROI. Provide regular reporting (weekly/monthly)
  • Develop a comprehensive understanding of our competition and market gaps, and eCommerce learning plan.


Experience:

  • 5-10 years of progressive experience in e-commerce and marketing with proven depth knowledge in digital marketing and technology, ideally within the health and beauty or consumer products space.
  • Proven experience developing consumer-facing mobile and web applications.
  • A deep understanding of customer behavior, technology utilization, and the ability to adapt to changing market trends.
  • Strong business and analytical acumen
  • Experience using web analytics and optimization tools.


Education:

  • A Bachelor’s degree in Business Administration or Marketing

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