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Brand Manager

3 months ago

Wilmington, United States GForce Life Sciences Full time

Responsibilities:

• Lead and optimize the end-to-end material review and approval (MRA) processes for omnichannel MRA capabilities aligned with brand content strategies.

• Foster strong collaborative relationships with marketing, MRA, agency, IT, and content delivery stakeholders.

• Ensure compliance with the Marketing Guide and standard operating procedures for the MRA process.

• Maintain the ‘key experiences map’ for supported brands based on local and global brand operational plans.

• Lead the prioritization of assets within the MRA process to align with business objectives and optimize reviewer capacity.

• Facilitate MRA consults to align reviewers on upcoming activities and address queries prior to the review process.

• Lead Day 0 planning for new product launches, indications, and label updates to ensure content readiness upon FDA approval.


Critical Criteria:

• Knowledge of MRA processes for developing and approving promotional content for multi-channel/omnichannel campaigns.

• Experience with brand operational planning and content platforms.

• Familiarity with digital marketing, content strategy, and content planning.

• Ability to work effectively in a matrix environment.

• Experience using project management software to track and communicate project progress.

• Proven success in leading strategic initiatives without formal authority.

• 3-5 years of experience in Pharmaceutical Marketing Services or Agency work.


Desirable Criteria:

• Project Management Certification.

• Understanding of biopharmaceutical markets and therapeutic areas.

• Experience with pharma product launches.