Marketing Operations Specialist

1 month ago

Portsmouth, United States Cirrus Systems, Inc. Full time

About the Job

We are seeking a detail-oriented Marketing Operations Specialist with a strong analytical mindset to join our marketing team at Cirrus. In this role, you will not only design and implement revenue-generating marketing campaigns but also delve deeply into data analysis to optimize campaign performance across platforms like Meta/Facebook and others. Leveraging your proficiency in HubSpot, you will build comprehensive reports, troubleshoot workflows, and ensure that our marketing automation processes run smoothly and efficiently.


If you have a passion for data-driven decision-making, this role offers the opportunity to play a crucial part in shaping our marketing strategies. You will work closely with the marketing teams to monitor digital performance metrics, manage marketing technology integrations, and provide actionable insights that enhance our campaigns' effectiveness. Join us at Cirrus, where your expertise in data analysis and marketing operations will drive significant improvements in our campaign outcomes and contribute directly to our bottom line.


Responsibilities include, but are not limited to:

  • Manage the development of one-to-many marketing campaign assets, including building workflows, emails, campaigns and landing pages for the marketing team
  • Be hyper focused on the prospect journey, including managing “hand off” points to the sales team and tracking prospects through the funnel to ensure no lead is left behind
  • Measure and analyze advertising campaigns and identify insights to improve conversion
  • Create and maintain metrics reports and dashboards to monitor marketing campaign effectiveness, progress to key metrics, and identify campaign impact on revenue
  • Collaborate with the sales & marketing teams to ensure accurate data capture and lead management within HubSpot
  • Manage the integrations between HubSpot and other marketing technology, including Google Analytics, Google Tag Manager, Facebook, LinkedIn, PartnerStack, SEMRush, and Sopro
  • Help manage the database including list import cleanliness, data accuracy, segmentation, and compliance with privacy laws
  • Identify and troubleshoot technical issues within marketing tools, collaborating with IT or Revenue Operations as needed to resolve them efficiently


Requirements

  • Tech/SaaS industry experience preferred
  • 1-3 years of experience in marketing automation (HubSpot preferred)
  • Understanding of marketing reporting and digital performance metrics
  • Ability to work independently and collaboratively in a fast-paced environment
  • Detail-oriented, self-reliant, and process-driven mindset.
  • Skill in data analysis to assess the effectiveness of marketing campaigns and make data-driven decisions
  • Knowledge of HTML, HUBL or other development languages is a plus.
  • HubSpot training and certifications are a plus


Benefits

  • Competitive salary.
  • Comprehensive health insurance.
  • Retirement savings plan.
  • Remote work opportunities.


Cirrus Core Values: What we look for in a teammate.

Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.

Quality: Quality isn’t a catchall phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.

Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.

Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold Don't settle for "That's just the way it is."

Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.

Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.


Compensation

Salary, Exempt

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