Senior Manager Digital Analytics

1 month ago

East Hanover, United States Indegene Full time

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth and variety in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams, and be responsible for the outcomes while our leaders support and mentor you.

We are a profitable, rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries; healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of this will lead to a truly different experience for you.

If this excites you, then apply below.


Senior Manager Digital Analytics-

Hybrid- 2 days every fortnight- work from Office in East Hanover, New Jersey


You will be responsible for:

  1. Delivery: Lead cross-functional teams to pilot and implement Omnichannel, with a specific focus on digital channels and data, client solutions focusing on client satisfaction.
  2. Lead engagements pertaining to any of the Omnichannel and Digital Data Strategy areas like Measurement Frameworks, Translating Omnichannel Objectives into Digital KPIs and setting aligning benchmarks, Digital Performance Reporting & Insights, Market Mix Modeling, Digital Data Strategy, Paid Media data processing & standardization
  3. Develop innovative analytical solutions to address specific business questions and optimize marketing strategies across various stages of the pharmaceutical product lifecycle.
  4. Present findings and recommendations to clients in a compelling and understandable manner, leveraging storytelling and data visualization techniques.

Client Relationship:

  1. Build and maintain strong relationships with key stakeholders within pharmaceutical client organizations
  2. Act as the primary point of contact for client interactions, understanding their business objectives, and translating them into actionable analytics projects.
  3. Collaborate closely with clients to identify opportunities for value creation through data-driven insights and recommendations.

Team Leadership and Project Management:

  1. Lead a team of analysts and consultants, providing guidance, coaching, and mentorship to drive high performance and professional development.
  2. Build and implement internal digital education training programs to enable both analysts and managers to effectively execute digital and omnichannel engagements
  3. Oversee the execution of digital analytical projects from inception to delivery, ensuring alignment with client expectations, timelines, and quality standards.
  4. Coordinate cross-functional efforts within the team and across departments to address complex client challenges effectively.

Business Development and Growth:

  1. Identify new business opportunities and contribute to the development of proposals, presentations, and pitches to win new client engagements.
  2. Collaborate with senior leadership to define the strategic direction of the Pharma Commercial Analytics practice and drive initiatives for revenue growth and market expansion.
  3. Stay abreast of industry trends, market dynamics, and emerging technologies to continuously enhance the value proposition offered to clients.



Your impact:

About you:

  • 8+ Years of Digital and Omnichannel Data Strategy, Analytics and/or Insights Experience
  • 5+ Years of hands-on experience working with Paid Media (specifically digital channels and tactics) campaigns
  • Solid understanding of both digital marketing strategy as well as digital measurement, analytics and insights
  • Experience in the Pharma domain (strongly preferred) or another regulated industry
  • Experience with tools such as Google Analytics, SA 360, DCM, Sprinklr, Brandwatch, Excel, Tableau, and PowerBI.


Must have:

  • Experience translating digital marketing goals into measurable KPIs and metrics
  • Understanding of the underlying business rules and nuances of processing digital data to align with KPI/metric definitions
  • Expertise in developing & delivering monthly digital marketing or omnichannel reporting that effectively communicates performance trends while also identifying optimization opportunities
  • Proven track record of successfully managing client relationships and delivering impactful digital analytics solutions to drive business outcomes
  • Excellent communication and presentation skills, with the ability to communicate complex concepts to both technical and non-technical audiences effectively.
  • Proven ability to frame a business issue, design the right solution, and deliver results.


Nice to have:

  • Media Agency or Media Publisher/Vendor experience
  • Social Listening experience
  • Relevant experience on tools such as R, SQL, Python



EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

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