Sales Engineer

3 days ago

Whitmore Lake, United States Balance Technology Inc (BTI) Full time

Company Overview

With a history of more than 50 years, Balance Technology Inc (BTI) is a leading global supplier for precision measurement and testing systems. Since 1968, BTI has set the standard for industrial balancing and testing machines. From standard products to engineered-to-order machines, our experienced engineering staff specializes in transforming a customer specification into a custom-designed, advanced solution through the integration of balancing, dimensional gauging, and non-destructive testing technologies.


We seek a Sales Engineer to drive sales growth, strengthen customer relationships, and deliver exceptional technical solutions to our clients.


Position Overview

The Sales Engineer manages the entire sales process while serving as the key technical resource for customers. This role combines strategic account management, business development, and technical expertise to identify opportunities, deliver tailored solutions, and ensure customer satisfaction. The ideal candidate thrives in a fast-paced environment, can relate technical information to both technical and non-technical audiences, and demonstrates strong problem-solving and critical thinking skills.


Key Responsibilities

Sales and Account Management

  • Manage the entire sales process from RFQ to project delivery, ensuring timelines, quality, and profitability goals are met.
  • Serve as the primary point of contact for customers, providing both pre-sale and after-sale support.
  • Call on specific accounts and territories, maintaining strong relationships with senior buyers, design engineers, manufacturing engineers and key decision-makers.
  • Identify and develop new business opportunities by analyzing market trends and customer needs to increase revenue.
  • Visit customers regularly to establish strong relationships and understand their technical and commercial needs.
  • Cold call and follow up on leads, entering results into the company CRM system.
  • Negotiate commercial and technical aspects of projects to meet customer expectations and align with company goals.
  • Develop and execute strategies to achieve sales targets for assigned territories and accounts.

Technical Expertise

  • Review customer RFQs, specifications, and estimates with Applications Engineering to ensure quotations meet requirements.
  • Work closely with Applications Engineering, Sales Management, and senior leadership to evaluate and position project offerings.
  • Develop professional and tailored technical sales presentations to communicate solutions effectively.
  • Relate technical concepts and solutions to non-technical stakeholders in a clear and concise manner.
  • Collaborate with internal teams, including engineering, production, and quality, to resolve technical and commercial issues.
  • Provide technical guidance and serve as the "go-to" contact for customer communication on both technical and business concerns.

Strategic Growth and Business Development

  • Identify emerging strategic business and market opportunities for new growth.
  • Analyze and identify areas to secure new business and increase revenues with existing customers.
  • Work proactively to establish and maintain strong relationships that lead to long-term customer satisfaction and loyalty.
  • Provide clear and accurate market feedback to senior leadership to support growth strategies.
  • Develop creative and unique concepts and solutions that provide a competitive advantage.

Collaboration and Leadership

  • Work cross-functionally with Applications Engineering, Sales Management, and senior leadership to set project strategies and provide solutions.
  • Act as a team leader on complex projects, guiding multi-disciplinary teams to resolve customer concerns or project issues.
  • Ensure effective internal communication and coordination across departments to meet customer needs.

Travel and CRM Management

  • Travel domestically and internationally to customer locations as required.
  • Maintain accurate records of customer interactions, opportunities, and leads in the company’s CRM system.

Qualifications

  • Bachelor’s degree in Engineering (Mechanical, Electrical, Industrial) or a related technical field preferred.
  • Minimum of 3-5 years of experience in technical sales, account management, or sales engineering, preferably in manufacturing, machine-building, or precision systems.
  • Strong technical understanding of precision measurement, assembly, CNC machinery, or custom-engineered systems.
  • Proven ability to manage complex sales cycles, negotiate contracts, and close deals.
  • Excellent relationship-building and communication skills with the ability to influence both technical and non-technical stakeholders.
  • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and CRM systems.
  • Demonstrated ability to analyze market opportunities, develop strategies, and grow customer accounts.
  • Strong problem-solving, critical thinking, and organizational skills.
  • Willingness to travel domestically and internationally as required.

Preferred Skills

  • Experience with ERP systems and quoting tools.
  • Familiarity with CAD software (SolidWorks, AutoCAD, etc.).
  • Experience in developing sales strategies for custom-engineered or capital equipment solutions.

Benefits

  • Competitive base salary with commission structure.
  • Comprehensive benefits package, including health insurance, retirement plan, and paid time off.
  • Opportunities for professional development and career advancement.
  • Collaborative and innovative work environment.

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