Senior Marketing Manager

4 weeks ago


Boston, United States Avant-garde Health Full time

About the Job

At Avant-garde Health, we are dedicated to transforming the healthcare landscape. Originating from the value-based healthcare research led by Michael Porter and Bob Kaplan, our mission is to enhance the profitability and quality of surgical care. By integrating sophisticated analytics with deep industry knowledge, we enable hospitals and physicians to achieve exceptional financial and surgical care outcomes. Our impactful work in improving healthcare efficiency and effectiveness has been recognized and featured in publications like the Harvard Business Review. Join us in our mission to reshape healthcare through innovation and insight.


The Role

We are actively seeking a visionary AI Marketing Manager to lead our marketing and GTM strategies, emphasizing the use of advanced AI technologies. This position reports directly to Dr. Porter Jones and is central to shaping and executing innovative marketing initiatives that elevate our brand visibility and market engagement.


Key Responsibilities

  • Design and implement sophisticated AI-driven marketing campaigns that strategically align with our core objectives to expand market presence and influence.
  • Leverage state-of-the-art AI technologies for in-depth data analysis and consumer insights, crafting tailored marketing approaches for maximum impact.
  • Engage in collaboration with cross-functional teams to ensure a unified brand message and to enhance customer experience across digital and traditional platforms.
  • Drive innovation and continual advancement in our marketing practices by applying and integrating emerging AI technologies.
  • Evaluate and report on the effectiveness of marketing campaigns, utilizing data-driven insights to refine and optimize future marketing strategies.


Skills & Qualifications

  • Bachelor’s Degree in Marketing, Business, or related field; an advanced degree is highly regarded.
  • At least 5 years of marketing experience, particularly in managing AI-driven campaigns.
  • Proficiency in AI marketing tools and data platforms.
  • Demonstrated leadership ability with a track record of managing successful cross-functional projects and teams.
  • Entrepreneurial spirit and a creative, innovative mindset, driven to excel in a fast-paced environment.


What You’ll Bring

  • Deep expertise in utilizing AI to drive transformative marketing strategies that significantly impact business growth.
  • Strong project management skills and experience with tools such as HubSpot, ZoomInfo, and Google Analytics.
  • Exceptional ability to communicate complex technical concepts effectively across diverse audiences.


Why Join Us?

As Avant-garde Health is in a significant growth phase, this role presents an opportunity to influence and propel our market impact. We are committed to your professional development and well-being, offering a comprehensive benefits package including healthcare, vision, dental, 401k and unlimited time off. Join us to play a pivotal role in our expansion and innovate within the healthcare sector.


Bonus

Submit a cover letter that outlines your experience with AI in marketing. Highlight specific tools and campaigns you have led and discuss how these initiatives align with our objectives. Demonstrate why you are the perfect candidate for this role.



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