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Social Media Coordinator

2 months ago

Alpharetta, United States Scheduling Institute Full time

Job Title: Social Media Coordinator


Company: The Practice Growth Institute


Location: Alpharetta, GA (On-site)


Job Responsibilities:

• Execute a results-driven social media and podcast strategies.

• Develop and curate engaging content for social media platforms.

• Assist in the creation and editing of written, video, and photo content.

• Attend customer events and produce live social media content.

• Maintain unified brand voice across different social media channels.

• Collaborate with marketing team to create a social media calendar.

o Post at least 5 times a week via LinkedIn, Facebook, Instagram, and TikTok

• Monitor social media channels for industry trends.

• Interact with users and respond to social media messages, inquiries, and comments.

• Review analytics and create weekly performance-based dashboards and reports on key metrics.

• Assist in the development and management of social media marketing and influencer marketing strategy.

• Research audience preferences and discover current trends

• Design posts to sustain readers’ curiosity and create buzz around new products, community service, company culture and customer success stories

• Measure web traffic and monitor SEO

• Report on online reviews and feedback from customers and fans

• Work with graphic designer and brand manager to oversee social media accounts’ layout and consistent branding

• Suggest new ways to attract prospective customers, like promotions and competitions


Social Media Coordinator Qualifications / Skills:

• Passion for social media and proficiency with major social media platforms and social media management tools, such as HootSuite

• Proficiency with video and photo editing tools, digital media formats, and HTML

• Excellent social listening skills

• Ability to understand historical, current, and future trends in the digital content and social media

• Strong copywriting and copy-editing skills

• Top-notch oral and verbal communication skills

• Impeccable time management skills with the ability to multitask.

• In-depth knowledge of SEO, keyword research and Google Analytics

• Familiarity with online marketing strategies and marketing channels

• Excellent communication skills

Education and Experience Requirements:

• Bachelor’s degree in marketing, new media or public relations

• 3 to 5 years of experience with B2C social media marketing or content development

• Experience with Microsoft Office (Excel, Outlook), Sharepoint, Adobe Creative Cloud (Photoshop, Canva, Premier Pro) or equivalent digital media editing tools a plus



Company Description:

Over 25 years ago, Jay Geier discovered the concept and new patient generation secret that became the Scheduling Institute (Now the Practice Growth Institute). For more than 20 years, the Scheduling Institute, Inc. has been teaching doctors and their staff worldwide a unique process for new patient generation and practice expansion that is truly amazing. It leads to extraordinary growth, higher income, and exceptional quality of life. Scheduling Institute, Inc. is a very successful business designed to help doctors turn their practice into a very successful and profitable business by leveraging an asset that already exists within the practice — staff.

Scheduling Institute, Inc. was the 3rd fastest growing company under $50 million in Georgia in 2014 and was just rated the 7th best company to work for in Georgia, as voted on by it’s own employees 2018 was the ninth year in a row that we have won DentalTown’s Townie Choice Award for Best Practice Management Consultant and we were also the recipient of the same award from OrthoTown magazine. We currently have over 150 employees, and are significantly investing in our human capital, marketing, and space and equipment.


With a strong, positive leadership team, every employee has opportunities to grow and make an incredible impact within the growing company. Those individuals that show their dedication and passion are typically rewarded by the opportunity to move up quickly. Our team leaders are not micro managers, but strive to be mentors. We believe that people are responsible for their own success. It’s important that our employees take ownership in their role as a business within a business. A mistake is treated as a learning experience to grow from and a success will be rewarded.