Marketing Content Coordinator

ASM International (ASM) is seeking a Marketing Content Coordinator to help grow the organization by developing content which amplifies our value proposition and drives greater prospect and customer engagement. As an integral member of a growing marketing team, you’ll partner with marketing leadership and stakeholders across the organization to guide our content strategy and execution. You’ll serve as a critical growth driver by defining our content strategy and owning the execution and optimization across a variety of channels. If you’re passionate about optimizing customer engagement through compelling content creation, then this could be an ideal position for you

This is a hybrid work opportunity with at least 3 days per week located on-site at our location in Materials Park, OH.

ABOUT ASM INTERNATIONAL

As the world’s largest and most established materials information society, ASM connects a global network of materials experts and provides access to trusted materials information through reference content, data and research, education courses and international events, helping you to solve problems and improve materials-related outcomes.

Our Mission: To gather, process, and disseminate materials information globally, through education, networking, and professional development for members, organizations served by our members, and the materials community.

Our Vision: To be the leading global resource for materials information.

KEY RESPONSIBILITIES

• Develop informative and engaging content to be executed across a variety of channels, including website, print, email, and social media.
• Partner with marketing and line of business leadership to develop a content strategy which intersects prospect and member needs with ASM International’s value proposition and objectives.
• Architect customer journey maps which guide unique customer segments along a decision journey to maximize engagement and lifetime value
• Develop an editorial calendar which governs communication topics and cadence throughout the year
• Conduct research of ASM’s target audience to understand the needs and preferences of the materials community
• Implement organic search (SEO) best practices within content creation to enhance search engine discoverability, rankings, and website traffic.
• Support content authoring and publishing efforts in website, email, social, and other channel activations
• Utilize Google Analytics and other analysis capabilities to analyze and optimize content
• Monitor materials industry trends and competitor activities to create relevant and differentiated content
• Ensure all content is aligned with ASM International’s brand guidelines