Performance Marketing

2 weeks ago

New York, United States Ring Concierge Full time
About Role
Ring Concierge is a rapidly growing female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We are seeking a Performance Marketing & Retention Director to become an integral part of our team. In this role, the Performance Marketing & Retention Director will be responsible for overseeing all aspects of performance marketing campaigns, including planning, execution, optimization, and analysis.The ideal candidate will have a proven track record of driving growth through data-driven marketing strategies, managing and optimizing campaigns, and scaling digital businesses.
Responsibilities
  • Analyze and optimize acquisition marketing campaigns across multiple channels, including paid social, SEM, affiliate marketing, direct mail and emerging acquisition channels
  • Own planning and execution of paid digital strategies, largely paid search and paid social
  • Handle the comprehensive process of paid marketing campaign development, monitoring, enhancement, and evaluation
  • Lead and oversee the Email and SMS Retention Marketing team member, overseeing customer loyalty and retention through new programs, email, sms and other channel opportunities
  • Work with the data analytics team to deploy customer segmentation strategies across acquisition and retention
  • Improve creative testing methodologies and A/B testing; optimize campaign performance through continuous testing, monitoring, and analysis of key metrics
  • Utilize data analytics tools and platforms to track campaign performance, generate insights, and identify areas for improvement
  • Collaborate with cross-functional teams, such as brand marketing, bespoke sales, retail, operations and customer care, to align marketing efforts and support business objectives through paid marketing
  • Manage the Paid Media budget, forecasting, and performance across all channels, including SEM, Paid Social, Affiliates, Programmatic media, etc
  • Oversee agencies responsible for day to day execution of paid media strategies
  • Build and maintain the paid testing roadmap to maximize new customer acquisition and support retention efforts
  • Collaborate with the analytics team on attribution, measurement and success of campaigns and strategies
  • Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement
About You
  • Excellent analytical skills and a data-driven mindset, with the ability to analyze complex data sets and make data-backed recommendations
  • Demonstrated experience in developing and implementing successful performance marketing strategies and campaigns
  • Excellent communication and presentation skills to effectively communicate marketing strategies, campaign results, and recommendations to leadership
  • Highly organized with the ability to manage multiple projects and priorities in a fast-paced environment
Requirements
  • Bachelor's degree in marketing, business, or a related field
  • 8+ years of direct experience managing Paid Digital programs and strategies, including Paid Search, Paid Social, ideally for a D2C luxury brand or eCommerce business
  • Demonstrated success in driving customer acquisition and revenue growth through performance marketing channels
  • Previous experience managing an Email/SMS Team
  • Strong analytical skills and experience with data driven marketing strategies and tools, including Google Analytics, Facebook Ads Manager, Google Adwords, Tiktok ads, and other digital marketing platforms
Details - NYC
  • Hybrid role located in midtown NYC
  • Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or sales)
  • Health, Vision & Dental Insurance for full-time employees
  • 401k with employer match program
  • We offer generous employee discounts on our fine jewelry
  • Paid time off, including an extra allowance of 3 days annually for religious observances
  • The salary for this position is $180k-190k, commensurate with experience

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