Lead Performance Marketing Writer
4 weeks ago
**Job Title**: Lead Performance Marketing Writer
**Company**: A360 Media
**Location**: New York City or Remote
**Job Type**: Full-Time
**About A360 Media**:
A360 Media is a dynamic and innovative media company specializing in print and digital content creation and marketing. We are committed to delivering outstanding content for our audience and even better results for our advertising clients through engaging and high-quality content. Our focus is on leveraging the latest trends and technologies in digital marketing to ensure maximum reach and impact.
**Key Responsibilities**:
- **Management and Leadership**:
- Work with the head of performance marketing to develop strategy around content geared towards lead generation and performance marketing.
- Lead, mentor, and manage a team of content writers.
- Foster a collaborative environment and encourage innovative content strategies.
- Develop a process for content development that includes edits and regular updates to stories.
- Conduct regular employee performance reviews and provide constructive feedback.
- Data analysis with an emphasis on developing reports that track performance of all stories along with content optimization.
- **Strategy Development**:
- Develop and implement content strategies that align with the performance marketing goals.
- Stay abreast of industry trends and incorporate best practices into content strategy.
- Collaborate with marketing and SEO teams to optimize content for maximum engagement and conversion.
- Use keyword data and conduct competitive research to inform content development strategy.
- **Creation and Review**:
- Oversee the creation of compelling and high-quality digital content.
- Edit and proofread content for clarity, accuracy, and brand consistency.
- Ensure all content is up to date and aligns with current marketing strategies.
- **Management**:
- Assign stories and manage content calendars to ensure timely delivery of materials.
- Monitor project progress and make adjustments as needed to meet deadlines and objectives.
- Collaborate with other departments to ensure a cohesive approach to content and marketing.
- **Analysis**:
- Analyze content performance and provide insights for improvement.
- Implement data-driven strategies to enhance content engagement, reach, and conversion.
**Qualifications**:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- Proven experience (5+ years) in digital content development or marketing, with at least 2 years in a leadership role.
- Strong understanding of performance marketing, digital advertising, and SEO best practices.
- Excellent written and verbal communication skills.
- Demonstrated ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Strong analytical skills and experience with content performance analysis.
- Experience with Google Analytics and knowledge of digital media metrics.
- Experience working at a media company is preferred.
**What We Offer**:
- A collaborative and creative work environment.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
**Salary Range**:
$85,000 - $100,000
**How to Apply**:
Please submit your resume, a cover letter detailing your suitability for this role, and samples of your work or a portfolio link.
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