Insights Analyst
1 week ago
Full-Time | Remote With In Office Requirement: 1 Day/Month & 2-Day Sales Meetings (5 times)/Year |
Location: Downtown Los Angeles
About the Company
Eating healthy should never be complicated. That’s why our team is dedicated to making delicious, plant-based super snacks from the cleanest, simplest ingredients available. That’s it. takes the hassle out of fruit consumption, making it easier than ever to consume the nutrients that our bodies need in the most convenient ways possible.
That’s it. has transformed the natural foods category with its portfolio of super snacks, which today includes: Fruit Bars, Mini Fruit Bars, Probiotic Bars, Truffles, Energy Bars, and Crunchables. The entire range of simple and nutritious items are made from limited ingredients while the brand’s flagship fruit bars – the #1 selling fruit bar in America – contain only two ingredients: fruit + fruit. That’s it.
We make snacks without secrets. All items contain no added purees, juices or concentrates, are all natural, non-GMO, preservative-free and completely free of the top 12 allergens.
That’s it.
About the Role
That’s it. Nutrition is looking for a Sr.Category Insights Analyst that will support the organization in the research, analysis, and interpretation of disparate data sources. This role’s purpose is to drive accelerated growth, distribution gains, and elevate customer partnership via category and shopper insights. The role will play a critical part in bringing fact-based decision-making process to the sales team around areas of assortment, pricing, merchandising, and promotional investments. Critical thinking and analytical skills are essential to provide actionable insights that drive business value.
The Sr.Category Insights Analyst will work closely with Director of Category Insights and our internal Sales Team (Grocery, Convenience, Alternative, and International) to influence the development and implementation of category strategy & initiatives across major retailers. The Senior Category Insights Analyst will play a pivotal role in driving the success of the Convenience channel sales team within That’s it. This individual will be responsible for leading category management initiatives, providing actionable insights, and supporting strategic decision-making.
A successful candidate will be self-motivated, thrive in a team environment, ability to deal with a fast-paced complex environment as well as ambiguity.
Key Responsibilities
Category Management Leadership:
- Develop and execute comprehensive category management strategies aligned with overall business objectives.
- Conduct in-depth category analysis to identify growth opportunities and address performance gaps.
- Monitor market trends, competitor activities, and consumer behavior to share with the team during our internal Sales Meetings.
- Develop category assortment plans, pricing strategies, and promotional activities.
Data Analysis and Insights:
- Develop sales presentations with relevant consumer insights, category insights and product insights by working with the Sales Team to understand their customers’ needs
- Prepare weekly, monthly sales reports & quarterly business reviews (SPINS, Customer POS, syndicated data, etc.)
- Leverage data tools to extract meaningful insights from sales data, market research, and consumer behavior data.
- Develop robust reporting and dashboards to track category performance and identify key metrics.
- Review customer panel data and translate findings into clear and actionable recommendations through compelling analysis, storytelling, and presentations
- Conduct ad-hoc analysis to support decision-making and problem-solving.
Cross-Functional Collaboration:
- Collaborate closely with sales, marketing, design, and operation teams to ensure alignment and effective execution of category initiatives.
- Build strong relationships with key stakeholders within the Convenience channel and other channel leaders (Grocery, Alternative, and International).
Convenience-Channel Specific:
- Lead the Convenience Channel Category Management with the Convenience Sales Team
- Create customer sales presentations by collaborating with the Convenience Sales Team, using our internal deck request forms, brainstorming ideas, crafting presentations, and reviewing them with Sales Managers.
- Provide the bi-weekly 7-Eleven & Speedway sales reporting and inform any trends/patterns
- Create and maintain the Convenience Channel Base Deck
- Utilize the C-Store promotional tracker using the SPINS data, discuss the promo results, and develop the promo plans
- Be the channel expert by sharing the latest Convenience retailer news and trends to the team (Customer Annual Earnings Call, Circana, Nielsen, etc.)
Strategic Planning:
- Contribute to the development of long-term category strategies and growth plans.
- Utilize trend reports or trade shows to identify innovation white space
- Identify and evaluate new product opportunities and category extensions.
- Support senior team members in identifying trends and patterns
Team Leadership:
- Individual contributor role with no direct reports
- Foster a culture of innovation and continuous learning within the team.
Qualifications
- Bachelor’s Degree in Business Administration, Marketing, Economics, or a related field
- Minimum 2 years of full-time experience in a business-related role, with a preference for marketing or sales
- Category management experience in the CPG / Food industry preferred
- Extensive syndicated data knowledge (Panel data, IRI, Nielsen, SPINS, or Numerator, and retailer-specific point of sale etc)
- Advanced analytical skills, advanced understanding of consumer\shopper behavior and market research strategies, knowledge of consumer sales industry trends
- Proven ability to translate data insights into actionable strategies
- Experience driving successful projects with a cross functional team
- Strong communication skills, both written and verbal, with the ability to effectively present complex information to various stakeholders.
- Strong project management abilities. Capable of prioritizing and handling multiple projects simultaneously
- High proficiency in Microsoft Office suite, specifically Excel and PowerPoint
- Experience with Kroger 84.51 OnDemand and Stratum Experience (preferred).
- Experience working with JDA/Apollo space management software (preferred).
- Passion for the food industry and a desire to make a positive impact on consumers
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