Vice President of Research and Analytics

4 weeks ago

Austin, United States Ruder Finn Full time

Ruder Finn is seeking a Vice President of Research & Analytics to join its award-winning Emerging Technology & Analytics (RF TechLab) team. The position will directly report to and work alongside the Chief Technology Officer. As a Vice President, you will partner with experienced client practice leaders across the organization, join forces with branding and communication strategists, and leverage creative teams to create strategy and insights for our clients and prospects.


The ideal candidate should possess strong strategic thinking skills and be well-versed in digital platforms; particularly adept in data visualization and storytelling, statistics, web analytics, and social media analytics. They should also demonstrate the ability to align these insights with overarching business goals. Your contributions will shape the business strategy for various projects and clients, driving the agency's growth. If you thrive on tackling complex challenges with purpose, this opportunity within one of the world's largest independent Integrated Communications and Marketing agencies might be the ideal match for you


Key Responsibilities

  • Spearhead complex and diverse communication research projects, which include primary research efforts (both quantitative and qualitative), measurement, and secondary research, all under the oversight of practice leads
  • Create new data-driven approaches for the purpose of generating business insights through data analytics and information visualization
  • Direct the agency's new business efforts by managing research activities like earned media analysis, social listening, influencer identification, data modeling and predictive analytics.
  • Deliver market and audience intelligence, including social and digital landscape analysis, audience behavior analysis, sentiment analysis, keyword research, search performance, and competitor analysis including but not limited to share of voice and message pull-through
  • Lead client analytics discussions involving reporting, optimization, and recommendations for improving performance
  • Leverage insights to identify opportunities grounded in data to support client strategy and planning
  • Manage and develop staff in learning best practices, and improving speed and accuracy of reports as well as ad hoc analytics deliverables
  • Contribute to the development of new analytics tools and techniques/methodology.
  • Engage as an active participant in product development work with data science, data engineering and product management organization
  • Build measurement frameworks, set up searches and dashboards using Boolean queries, and develop client-facing insights and reports


Qualifications

  • Bachelor’s degree in Business Analytics, Computer Science, Statistics, Mathematics, or related field
  • A minimum of 8 years of agency or in-house experience in a data or research analyst role
  • Experience defining measurement plans and analyzing performance for marketing campaigns including media analytics, web analytics and CRM
  • Experience and expertise with writing complex Boolean queries and operating data and media analytics tools such as Cision, Brandwatch, Rival IQ, Meltwater, Signal AI, etc.
  • Expertise in Excel, Google Sheets, Google Analytics and one or more contemporary data visualization platforms (e.g.: Tableau, Power BI, Google Data Studio, etc.) along with SQL
  • Proficiency in AWS, Python, R, and any other statistical computing or functional programming language is a major plus
  • Excellent problem-solving, creative thinking, general modeling, and data processing skills
  • Strong project management skills, self-starter, ability to adapt and multi-task, and a proven track record of delivering quality and accurate results in a fast-paced and high efficiency agency environment
  • Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
  • Extremely strong verbal and written English language communication skills


Benefits & More

  • You will receive a competitive base salary and bonus opportunity
  • You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
  • Monthly allowance for cell phone, office equipment, etc.
  • Generous PTO policy with paid maternity/paternity leave
  • Transit benefits
  • Professional learning and development opportunities
  • Workplace flexibility
  • On-site and off-site social gatherings


Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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